Today's public relations: an introduction
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
SAGE Publications
c2006
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace 'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage |
| Beschreibung: | 1 Online-Ressource (xix, 539 p.) |
| ISBN: | 9781452267043 1452267049 1412926351 9781412926355 9781452233055 1452233055 |
Internformat
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| 100 | 1 | |a Heath, Robert L., (Robert Lawrence) |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Today's public relations |b an introduction |c by Robert L. Heath, W. Timothy Coombs |
| 264 | 1 | |a Thousand Oaks, Calif. |b SAGE Publications |c c2006 | |
| 300 | |a 1 Online-Ressource (xix, 539 p.) | ||
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace | ||
| 500 | |a 'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage | ||
| 650 | 7 | |a Public relations |2 gtt | |
| 650 | 4 | |a Relations publiques | |
| 650 | 7 | |a Öffentlichkeitsarbeit |2 swd | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Public Relations |2 bisacsh | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Public relations | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Heath, Robert L., (Robert Lawrence) |
| author_facet | Heath, Robert L., (Robert Lawrence) |
| author_role | aut |
| author_sort | Heath, Robert L., (Robert Lawrence) |
| author_variant | r l r l h rlrl rlrlh |
| building | Verbundindex |
| bvnumber | BV042970508 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)830324527 (DE-599)BVBBV042970508 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:06Z |
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| isbn | 9781452267043 1452267049 1412926351 9781412926355 9781452233055 1452233055 |
| language | English |
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| spelling | Heath, Robert L., (Robert Lawrence) Verfasser aut Today's public relations an introduction by Robert L. Heath, W. Timothy Coombs Thousand Oaks, Calif. SAGE Publications c2006 1 Online-Ressource (xix, 539 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace 'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage Public relations gtt Relations publiques Öffentlichkeitsarbeit swd BUSINESS & ECONOMICS / Public Relations bisacsh Public relations fast Wirtschaft Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s 2\p DE-604 Coombs, W. Timothy Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=525918 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Heath, Robert L., (Robert Lawrence) Today's public relations an introduction Public relations gtt Relations publiques Öffentlichkeitsarbeit swd BUSINESS & ECONOMICS / Public Relations bisacsh Public relations fast Wirtschaft Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4151278-9 |
| title | Today's public relations an introduction |
| title_auth | Today's public relations an introduction |
| title_exact_search | Today's public relations an introduction |
| title_full | Today's public relations an introduction by Robert L. Heath, W. Timothy Coombs |
| title_fullStr | Today's public relations an introduction by Robert L. Heath, W. Timothy Coombs |
| title_full_unstemmed | Today's public relations an introduction by Robert L. Heath, W. Timothy Coombs |
| title_short | Today's public relations |
| title_sort | today s public relations an introduction |
| title_sub | an introduction |
| topic | Public relations gtt Relations publiques Öffentlichkeitsarbeit swd BUSINESS & ECONOMICS / Public Relations bisacsh Public relations fast Wirtschaft Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Public relations Relations publiques Öffentlichkeitsarbeit BUSINESS & ECONOMICS / Public Relations Wirtschaft Einführung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=525918 |
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