Persuasive business proposals: writing to win more customers, clients, and contracts
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM Books
©2012
|
| Ausgabe: | 3rd ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780814417867 0814417868 9781621983378 1621983374 9780814417850 081441785X |
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| 500 | |a Includes index | ||
| 500 | |a Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index | ||
| 500 | |a Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Investments & Securities / General |2 bisacsh | |
| 650 | 7 | |a Persuasion (Rhetoric) |2 fast | |
| 650 | 7 | |a Proposal writing in business |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Proposal writing in business | |
| 650 | 4 | |a Persuasion (Rhetoric) | |
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Datensatz im Suchindex
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| author | Sant, Tom |
| author_facet | Sant, Tom |
| author_role | aut |
| author_sort | Sant, Tom |
| author_variant | t s ts |
| building | Verbundindex |
| bvnumber | BV042970504 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)782916582 (DE-599)BVBBV042970504 |
| dewey-full | 658.15/224 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15/224 |
| dewey-search | 658.15/224 |
| dewey-sort | 3658.15 3224 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| id | DE-604.BV042970504 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:06Z |
| institution | BVB |
| isbn | 9780814417867 0814417868 9781621983378 1621983374 9780814417850 081441785X |
| language | English |
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| publishDate | 2012 |
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| spelling | Sant, Tom Verfasser aut Persuasive business proposals writing to win more customers, clients, and contracts Tom Sant 3rd ed New York AMACOM Books ©2012 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes index Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions BUSINESS & ECONOMICS / Investments & Securities / General bisacsh Persuasion (Rhetoric) fast Proposal writing in business fast Wirtschaft Proposal writing in business Persuasion (Rhetoric) http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=444159 Aggregator Volltext |
| spellingShingle | Sant, Tom Persuasive business proposals writing to win more customers, clients, and contracts BUSINESS & ECONOMICS / Investments & Securities / General bisacsh Persuasion (Rhetoric) fast Proposal writing in business fast Wirtschaft Proposal writing in business Persuasion (Rhetoric) |
| title | Persuasive business proposals writing to win more customers, clients, and contracts |
| title_auth | Persuasive business proposals writing to win more customers, clients, and contracts |
| title_exact_search | Persuasive business proposals writing to win more customers, clients, and contracts |
| title_full | Persuasive business proposals writing to win more customers, clients, and contracts Tom Sant |
| title_fullStr | Persuasive business proposals writing to win more customers, clients, and contracts Tom Sant |
| title_full_unstemmed | Persuasive business proposals writing to win more customers, clients, and contracts Tom Sant |
| title_short | Persuasive business proposals |
| title_sort | persuasive business proposals writing to win more customers clients and contracts |
| title_sub | writing to win more customers, clients, and contracts |
| topic | BUSINESS & ECONOMICS / Investments & Securities / General bisacsh Persuasion (Rhetoric) fast Proposal writing in business fast Wirtschaft Proposal writing in business Persuasion (Rhetoric) |
| topic_facet | BUSINESS & ECONOMICS / Investments & Securities / General Persuasion (Rhetoric) Proposal writing in business Wirtschaft |
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