Successful marketing strategy for high-tech firms:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston
Artech House
2004
|
| Ausgabe: | 3rd ed |
| Schriftenreihe: | Artech House professional development and technology management library
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Annotation Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company |
| Beschreibung: | 1 Online-Ressource (xvi, 304 pages) |
| ISBN: | 1580537014 9781580537018 1580537006 9781580537001 |
Internformat
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| edition | 3rd ed |
| format | Electronic eBook |
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| spelling | Viardot, Eric Verfasser aut Successful marketing strategy for high-tech firms Eric Viardot 3rd ed Boston Artech House 2004 1 Online-Ressource (xvi, 304 pages) txt rdacontent c rdamedia cr rdacarrier Artech House professional development and technology management library Includes bibliographical references and index Annotation Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company TECHNOLOGY & ENGINEERING / Engineering (General) bisacsh TECHNOLOGY & ENGINEERING / Reference bisacsh High technology / Marketing fast Technological innovations / Marketing fast Technological innovations / Marketing cct High technology / Marketing cct High technology Marketing Technological innovations Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Industrie (DE-588)4026779-9 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 s Industrie (DE-588)4026779-9 s Marketing (DE-588)4037589-4 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=113801 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Viardot, Eric Successful marketing strategy for high-tech firms TECHNOLOGY & ENGINEERING / Engineering (General) bisacsh TECHNOLOGY & ENGINEERING / Reference bisacsh High technology / Marketing fast Technological innovations / Marketing fast Technological innovations / Marketing cct High technology / Marketing cct High technology Marketing Technological innovations Marketing Marketing (DE-588)4037589-4 gnd Industrie (DE-588)4026779-9 gnd Spitzentechnologie (DE-588)4124236-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4026779-9 (DE-588)4124236-1 |
| title | Successful marketing strategy for high-tech firms |
| title_auth | Successful marketing strategy for high-tech firms |
| title_exact_search | Successful marketing strategy for high-tech firms |
| title_full | Successful marketing strategy for high-tech firms Eric Viardot |
| title_fullStr | Successful marketing strategy for high-tech firms Eric Viardot |
| title_full_unstemmed | Successful marketing strategy for high-tech firms Eric Viardot |
| title_short | Successful marketing strategy for high-tech firms |
| title_sort | successful marketing strategy for high tech firms |
| topic | TECHNOLOGY & ENGINEERING / Engineering (General) bisacsh TECHNOLOGY & ENGINEERING / Reference bisacsh High technology / Marketing fast Technological innovations / Marketing fast Technological innovations / Marketing cct High technology / Marketing cct High technology Marketing Technological innovations Marketing Marketing (DE-588)4037589-4 gnd Industrie (DE-588)4026779-9 gnd Spitzentechnologie (DE-588)4124236-1 gnd |
| topic_facet | TECHNOLOGY & ENGINEERING / Engineering (General) TECHNOLOGY & ENGINEERING / Reference High technology / Marketing Technological innovations / Marketing High technology Marketing Technological innovations Marketing Marketing Industrie Spitzentechnologie |
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