Marketing communication: new approaches, technologies, and styles
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford
Oxford University Press
2005
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index New approaches to marketing communication -- New trends in the promotion of companies and brands to stakeholders : a holistic approach / Maurice Lévy and Dan O'Donoghue -- Past, current, and future trends in mass communication research / Matthew S. Eastin and Terry Daugherty -- The twenty-first century consumer society / James Fitchett -- Marketing communications in a world of consumption and brand communities / Albert M. Muñiz, Jr. and Thomas C. O'Guinn -- Marketing communications trends in the emerging global marketplace / H. David Hennessey -- Developments in marketing communication technologies -- The future of television advertising / Tina M. Lowrey, L.J. Shrum, and John A. McCarty -- Electronic marketing and marketing communications : the role of technology / John O'Connor, Eamonn Galvin, and Martin Evans -- Recent developments in below-the-line marketing communications / Chris Fill -- Integrated marketing communications and the emerging role of the website / Thomas W. Gruen -- Word of mouth : the oldest, newest marketing medium / George R. Silverman -- Rethinking marketing communication styles -- Marketing communication in a postmodern world / A. Fuat Firat and Lars Thøger Christensen -- Hypermodernity and the new millennium : scientific language as a tool for marketing communications / Eric J. Arnould and Elisabeth Tissier-Desbordes -- Identity in marketing communications : an ethics of visual representation / Janet L. Borgerson and Jonathan E. Schroeder -- The communication of marketing : a critical analysis of discursive practice / Douglas Brownlie and Michael Saren |
| Beschreibung: | 1 Online-Ressource (xx, 299 pages) |
| ISBN: | 9780191557132 0191557137 0199276943 0199276951 |
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Datensatz im Suchindex
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| spelling | Marketing communication new approaches, technologies, and styles edited by Allan J. Kimmel Oxford Oxford University Press 2005 1 Online-Ressource (xx, 299 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index New approaches to marketing communication -- New trends in the promotion of companies and brands to stakeholders : a holistic approach / Maurice Lévy and Dan O'Donoghue -- Past, current, and future trends in mass communication research / Matthew S. Eastin and Terry Daugherty -- The twenty-first century consumer society / James Fitchett -- Marketing communications in a world of consumption and brand communities / Albert M. Muñiz, Jr. and Thomas C. O'Guinn -- Marketing communications trends in the emerging global marketplace / H. David Hennessey -- Developments in marketing communication technologies -- The future of television advertising / Tina M. Lowrey, L.J. Shrum, and John A. McCarty -- Electronic marketing and marketing communications : the role of technology / John O'Connor, Eamonn Galvin, and Martin Evans -- Recent developments in below-the-line marketing communications / Chris Fill -- Integrated marketing communications and the emerging role of the website / Thomas W. Gruen -- Word of mouth : the oldest, newest marketing medium / George R. Silverman -- Rethinking marketing communication styles -- Marketing communication in a postmodern world / A. Fuat Firat and Lars Thøger Christensen -- Hypermodernity and the new millennium : scientific language as a tool for marketing communications / Eric J. Arnould and Elisabeth Tissier-Desbordes -- Identity in marketing communications : an ethics of visual representation / Janet L. Borgerson and Jonathan E. Schroeder -- The communication of marketing : a critical analysis of discursive practice / Douglas Brownlie and Michael Saren BUSINESS & ECONOMICS / Green Business bisacsh Communication in marketing fast Marketing gtt Communicatie gtt Klantgerichtheid gtt Kommunikation Wirtschaft Communication in marketing Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s 2\p DE-604 Kommunikationspolitik (DE-588)4232471-3 s 3\p DE-604 Marktkommunikation (DE-588)4131075-5 s 4\p DE-604 Kimmel, Allan J. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=159368 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing communication new approaches, technologies, and styles BUSINESS & ECONOMICS / Green Business bisacsh Communication in marketing fast Marketing gtt Communicatie gtt Klantgerichtheid gtt Kommunikation Wirtschaft Communication in marketing Marktkommunikation (DE-588)4131075-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
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| title | Marketing communication new approaches, technologies, and styles |
| title_auth | Marketing communication new approaches, technologies, and styles |
| title_exact_search | Marketing communication new approaches, technologies, and styles |
| title_full | Marketing communication new approaches, technologies, and styles edited by Allan J. Kimmel |
| title_fullStr | Marketing communication new approaches, technologies, and styles edited by Allan J. Kimmel |
| title_full_unstemmed | Marketing communication new approaches, technologies, and styles edited by Allan J. Kimmel |
| title_short | Marketing communication |
| title_sort | marketing communication new approaches technologies and styles |
| title_sub | new approaches, technologies, and styles |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Communication in marketing fast Marketing gtt Communicatie gtt Klantgerichtheid gtt Kommunikation Wirtschaft Communication in marketing Marktkommunikation (DE-588)4131075-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Green Business Communication in marketing Marketing Communicatie Klantgerichtheid Kommunikation Wirtschaft Marktkommunikation Kommunikationspolitik Unternehmen Kommunikationsstrategie Aufsatzsammlung |
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