The new icons?: the art of television advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Toronto [Ont.]
University of Toronto Press
c1994
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. [239]-251) and index |
| Beschreibung: | 1 Online-Ressource (x, 270 p., [8] p. of col. plates) |
| ISBN: | 9781442681866 1442681861 9780802074287 9780802029287 1282045555 9781282045552 |
Internformat
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| 100 | 1 | |a Rutherford, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The new icons? |b the art of television advertising |c Paul Rutherford |
| 264 | 1 | |a Toronto [Ont.] |b University of Toronto Press |c c1994 | |
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| 500 | |a Includes bibliographical references (p. [239]-251) and index | ||
| 650 | 4 | |a Publicité télévisée | |
| 650 | 7 | |a Advertenties |2 gtt | |
| 650 | 7 | |a Televisie |2 gtt | |
| 650 | 7 | |a Message publicitaire |2 rasuqam | |
| 650 | 7 | |a Publicité commerciale |2 rasuqam | |
| 650 | 7 | |a Publicité télévisée |2 rasuqam | |
| 650 | 7 | |a Fernsehsendung |2 swd | |
| 650 | 7 | |a Werbesendung |2 swd | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Communication Studies |2 bisacsh | |
| 650 | 7 | |a Television advertising |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Television advertising | |
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Datensatz im Suchindex
| _version_ | 1804175299447881728 |
|---|---|
| any_adam_object | |
| author | Rutherford, Paul |
| author_facet | Rutherford, Paul |
| author_role | aut |
| author_sort | Rutherford, Paul |
| author_variant | p r pr |
| building | Verbundindex |
| bvnumber | BV042969872 |
| classification_rvk | AP 35700 QP 632 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)244768147 (DE-599)BVBBV042969872 |
| dewey-full | 659.14/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/3 |
| dewey-search | 659.14/3 |
| dewey-sort | 3659.14 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 9781442681866 1442681861 9780802074287 9780802029287 1282045555 9781282045552 |
| language | English |
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| publishDate | 1994 |
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| spelling | Rutherford, Paul Verfasser aut The new icons? the art of television advertising Paul Rutherford Toronto [Ont.] University of Toronto Press c1994 1 Online-Ressource (x, 270 p., [8] p. of col. plates) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. [239]-251) and index Publicité télévisée Advertenties gtt Televisie gtt Message publicitaire rasuqam Publicité commerciale rasuqam Publicité télévisée rasuqam Fernsehsendung swd Werbesendung swd BUSINESS & ECONOMICS / Advertising & Promotion bisacsh LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Television advertising fast Wirtschaft Television advertising Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 0-8020-2928-0 Erscheint auch als Druck-Ausgabe, Paperback 0-8020-7428-6 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=468602 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rutherford, Paul The new icons? the art of television advertising Publicité télévisée Advertenties gtt Televisie gtt Message publicitaire rasuqam Publicité commerciale rasuqam Publicité télévisée rasuqam Fernsehsendung swd Werbesendung swd BUSINESS & ECONOMICS / Advertising & Promotion bisacsh LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Television advertising fast Wirtschaft Television advertising Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4016842-6 (DE-588)4189638-5 |
| title | The new icons? the art of television advertising |
| title_auth | The new icons? the art of television advertising |
| title_exact_search | The new icons? the art of television advertising |
| title_full | The new icons? the art of television advertising Paul Rutherford |
| title_fullStr | The new icons? the art of television advertising Paul Rutherford |
| title_full_unstemmed | The new icons? the art of television advertising Paul Rutherford |
| title_short | The new icons? |
| title_sort | the new icons the art of television advertising |
| title_sub | the art of television advertising |
| topic | Publicité télévisée Advertenties gtt Televisie gtt Message publicitaire rasuqam Publicité commerciale rasuqam Publicité télévisée rasuqam Fernsehsendung swd Werbesendung swd BUSINESS & ECONOMICS / Advertising & Promotion bisacsh LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Television advertising fast Wirtschaft Television advertising Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Publicité télévisée Advertenties Televisie Message publicitaire Publicité commerciale Fernsehsendung Werbesendung BUSINESS & ECONOMICS / Advertising & Promotion LANGUAGE ARTS & DISCIPLINES / Communication Studies Television advertising Wirtschaft |
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