Subliminal persuasion: influence & marketing secrets they don't want you to know
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
©2008
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| Schlagworte: | |
| Online-Zugang: | Volltext Buchcover |
| Beschreibung: | Includes bibliographical references (pages 191-194) and index Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction |
| Beschreibung: | 1 Online-Ressource (xxii, 202 pages) |
| ISBN: | 9780470282090 0470282096 |
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| 500 | |a Includes bibliographical references (pages 191-194) and index | ||
| 500 | |a Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description | ||
| 500 | |a Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a Marketing / Psychological aspects |2 fast | |
| 650 | 7 | |a Subliminal advertising |2 fast | |
| 650 | 7 | |a Subliminal projection |2 fast | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Subliminal advertising | |
| 650 | 4 | |a Subliminal projection | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
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Datensatz im Suchindex
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| author | Lakhani, Dave |
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| dewey-full | 658.8001/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001/9 |
| dewey-search | 658.8001/9 |
| dewey-sort | 3658.8001 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:04Z |
| institution | BVB |
| isbn | 9780470282090 0470282096 |
| language | English |
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| spelling | Lakhani, Dave Verfasser aut Subliminal persuasion influence & marketing secrets they don't want you to know Dave Lakhani Hoboken, N.J. John Wiley & Sons ©2008 1 Online-Ressource (xxii, 202 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 191-194) and index Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing / Psychological aspects fast Subliminal advertising fast Subliminal projection fast Psychologie Wirtschaft Subliminal advertising Subliminal projection Marketing Psychological aspects Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-24336-7 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-24336-8 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=231249 Aggregator Volltext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028395492&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Buchcover |
| spellingShingle | Lakhani, Dave Subliminal persuasion influence & marketing secrets they don't want you to know BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing / Psychological aspects fast Subliminal advertising fast Subliminal projection fast Psychologie Wirtschaft Subliminal advertising Subliminal projection Marketing Psychological aspects |
| title | Subliminal persuasion influence & marketing secrets they don't want you to know |
| title_auth | Subliminal persuasion influence & marketing secrets they don't want you to know |
| title_exact_search | Subliminal persuasion influence & marketing secrets they don't want you to know |
| title_full | Subliminal persuasion influence & marketing secrets they don't want you to know Dave Lakhani |
| title_fullStr | Subliminal persuasion influence & marketing secrets they don't want you to know Dave Lakhani |
| title_full_unstemmed | Subliminal persuasion influence & marketing secrets they don't want you to know Dave Lakhani |
| title_short | Subliminal persuasion |
| title_sort | subliminal persuasion influence marketing secrets they don t want you to know |
| title_sub | influence & marketing secrets they don't want you to know |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing / Psychological aspects fast Subliminal advertising fast Subliminal projection fast Psychologie Wirtschaft Subliminal advertising Subliminal projection Marketing Psychological aspects |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Marketing / Psychological aspects Subliminal advertising Subliminal projection Psychologie Wirtschaft Marketing Psychological aspects |
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