Inside her pretty little head: a new theory of female motivation and what it means for marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Cyan/Marshall Cavendish
2006
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Title from title screen Includes bibliographical references The science bit -- The male achievement impulse and the female Utopian impulse -- The masculinity of marketing -- The altruism code -- The aesthetic code -- The ordering code -- The connecting code -- The codes in practice -- The feminine brand -- The way women buy -- The female media network -- The creative work that works -- The new organisation |
| Physical Description: | 1 Online-Ressource (247 p.) |
| ISBN: | 9781441641106 1441641106 9781904879961 1904879969 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042969478 | ||
| 003 | DE-604 | ||
| 005 | 20220615 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2006 |||| o||u| ||||||eng d | ||
| 020 | |a 9781441641106 |c electronic bk. |9 978-1-4416-4110-6 | ||
| 020 | |a 1441641106 |c electronic bk. |9 1-4416-4110-6 | ||
| 020 | |a 9781904879961 |9 978-1-904879-96-1 | ||
| 020 | |a 1904879969 |9 1-904879-96-9 | ||
| 035 | |a (OCoLC)253945359 | ||
| 035 | |a (DE-599)BVBBV042969478 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/348 |2 20 | |
| 100 | 1 | |a Cunningham, Jane |e Verfasser |0 (DE-588)1023881217 |4 aut | |
| 245 | 1 | 0 | |a Inside her pretty little head |b a new theory of female motivation and what it means for marketing |c Jane Cunningham and Philippa Roberts |
| 264 | 1 | |a London |b Cyan/Marshall Cavendish |c 2006 | |
| 300 | |a 1 Online-Ressource (247 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Title from title screen | ||
| 500 | |a Includes bibliographical references | ||
| 500 | |a The science bit -- The male achievement impulse and the female Utopian impulse -- The masculinity of marketing -- The altruism code -- The aesthetic code -- The ordering code -- The connecting code -- The codes in practice -- The feminine brand -- The way women buy -- The female media network -- The creative work that works -- The new organisation | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Women consumers |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Women consumers | |
| 650 | 4 | |a Consumers' preferences | |
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Roberts, Philippa |e Sonstige |0 (DE-588)1023881934 |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=202175 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBU | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028395345 | ||
Record in the Search Index
| _version_ | 1804175298627895296 |
|---|---|
| any_adam_object | |
| author | Cunningham, Jane |
| author_GND | (DE-588)1023881217 (DE-588)1023881934 |
| author_facet | Cunningham, Jane |
| author_role | aut |
| author_sort | Cunningham, Jane |
| author_variant | j c jc |
| building | Verbundindex |
| bvnumber | BV042969478 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)253945359 (DE-599)BVBBV042969478 |
| dewey-full | 658.8/348 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/348 |
| dewey-search | 658.8/348 |
| dewey-sort | 3658.8 3348 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02027nmm a2200469zc 4500</leader><controlfield tag="001">BV042969478</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220615 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2006 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781441641106</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-4416-4110-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1441641106</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-4416-4110-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781904879961</subfield><subfield code="9">978-1-904879-96-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1904879969</subfield><subfield code="9">1-904879-96-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)253945359</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042969478</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/348</subfield><subfield code="2">20</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cunningham, Jane</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1023881217</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Inside her pretty little head</subfield><subfield code="b">a new theory of female motivation and what it means for marketing</subfield><subfield code="c">Jane Cunningham and Philippa Roberts</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Cyan/Marshall Cavendish</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (247 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Title from title screen</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">The science bit -- The male achievement impulse and the female Utopian impulse -- The masculinity of marketing -- The altruism code -- The aesthetic code -- The ordering code -- The connecting code -- The codes in practice -- The feminine brand -- The way women buy -- The female media network -- The creative work that works -- The new organisation</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / Research</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumers' preferences</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Women consumers</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Women consumers</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers' preferences</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Roberts, Philippa</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)1023881934</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=202175</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028395345</subfield></datafield></record></collection> |
| id | DE-604.BV042969478 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:04Z |
| institution | BVB |
| isbn | 9781441641106 1441641106 9781904879961 1904879969 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028395345 |
| oclc_num | 253945359 |
| open_access_boolean | |
| physical | 1 Online-Ressource (247 p.) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Cyan/Marshall Cavendish |
| record_format | marc |
| spelling | Cunningham, Jane Verfasser (DE-588)1023881217 aut Inside her pretty little head a new theory of female motivation and what it means for marketing Jane Cunningham and Philippa Roberts London Cyan/Marshall Cavendish 2006 1 Online-Ressource (247 p.) txt rdacontent c rdamedia cr rdacarrier Title from title screen Includes bibliographical references The science bit -- The male achievement impulse and the female Utopian impulse -- The masculinity of marketing -- The altruism code -- The aesthetic code -- The ordering code -- The connecting code -- The codes in practice -- The feminine brand -- The way women buy -- The female media network -- The creative work that works -- The new organisation BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumers' preferences fast Marketing fast Women consumers fast Wirtschaft Women consumers Consumers' preferences Marketing Roberts, Philippa Sonstige (DE-588)1023881934 oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=202175 Aggregator Volltext |
| spellingShingle | Cunningham, Jane Inside her pretty little head a new theory of female motivation and what it means for marketing BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumers' preferences fast Marketing fast Women consumers fast Wirtschaft Women consumers Consumers' preferences Marketing |
| title | Inside her pretty little head a new theory of female motivation and what it means for marketing |
| title_auth | Inside her pretty little head a new theory of female motivation and what it means for marketing |
| title_exact_search | Inside her pretty little head a new theory of female motivation and what it means for marketing |
| title_full | Inside her pretty little head a new theory of female motivation and what it means for marketing Jane Cunningham and Philippa Roberts |
| title_fullStr | Inside her pretty little head a new theory of female motivation and what it means for marketing Jane Cunningham and Philippa Roberts |
| title_full_unstemmed | Inside her pretty little head a new theory of female motivation and what it means for marketing Jane Cunningham and Philippa Roberts |
| title_short | Inside her pretty little head |
| title_sort | inside her pretty little head a new theory of female motivation and what it means for marketing |
| title_sub | a new theory of female motivation and what it means for marketing |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumers' preferences fast Marketing fast Women consumers fast Wirtschaft Women consumers Consumers' preferences Marketing |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Consumers' preferences Marketing Women consumers Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=202175 |
| work_keys_str_mv | AT cunninghamjane insideherprettylittleheadanewtheoryoffemalemotivationandwhatitmeansformarketing AT robertsphilippa insideherprettylittleheadanewtheoryoffemalemotivationandwhatitmeansformarketing |