Inside her pretty little head: a new theory of female motivation and what it means for marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Cyan/Marshall Cavendish
2006
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Title from title screen Includes bibliographical references The science bit -- The male achievement impulse and the female Utopian impulse -- The masculinity of marketing -- The altruism code -- The aesthetic code -- The ordering code -- The connecting code -- The codes in practice -- The feminine brand -- The way women buy -- The female media network -- The creative work that works -- The new organisation |
| Beschreibung: | 1 Online-Ressource (247 p.) |
| ISBN: | 9781441641106 1441641106 9781904879961 1904879969 |
Internformat
MARC
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| 082 | 0 | |a 658.8/348 |2 20 | |
| 100 | 1 | |a Cunningham, Jane |e Verfasser |0 (DE-588)1023881217 |4 aut | |
| 245 | 1 | 0 | |a Inside her pretty little head |b a new theory of female motivation and what it means for marketing |c Jane Cunningham and Philippa Roberts |
| 264 | 1 | |a London |b Cyan/Marshall Cavendish |c 2006 | |
| 300 | |a 1 Online-Ressource (247 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Title from title screen | ||
| 500 | |a Includes bibliographical references | ||
| 500 | |a The science bit -- The male achievement impulse and the female Utopian impulse -- The masculinity of marketing -- The altruism code -- The aesthetic code -- The ordering code -- The connecting code -- The codes in practice -- The feminine brand -- The way women buy -- The female media network -- The creative work that works -- The new organisation | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Women consumers |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Women consumers | |
| 650 | 4 | |a Consumers' preferences | |
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Roberts, Philippa |e Sonstige |0 (DE-588)1023881934 |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=202175 |x Aggregator |3 Volltext |
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Datensatz im Suchindex
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|---|---|
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| author | Cunningham, Jane |
| author_GND | (DE-588)1023881217 (DE-588)1023881934 |
| author_facet | Cunningham, Jane |
| author_role | aut |
| author_sort | Cunningham, Jane |
| author_variant | j c jc |
| building | Verbundindex |
| bvnumber | BV042969478 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)253945359 (DE-599)BVBBV042969478 |
| dewey-full | 658.8/348 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/348 |
| dewey-search | 658.8/348 |
| dewey-sort | 3658.8 3348 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042969478 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:04Z |
| institution | BVB |
| isbn | 9781441641106 1441641106 9781904879961 1904879969 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028395345 |
| oclc_num | 253945359 |
| open_access_boolean | |
| physical | 1 Online-Ressource (247 p.) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Cyan/Marshall Cavendish |
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| spelling | Cunningham, Jane Verfasser (DE-588)1023881217 aut Inside her pretty little head a new theory of female motivation and what it means for marketing Jane Cunningham and Philippa Roberts London Cyan/Marshall Cavendish 2006 1 Online-Ressource (247 p.) txt rdacontent c rdamedia cr rdacarrier Title from title screen Includes bibliographical references The science bit -- The male achievement impulse and the female Utopian impulse -- The masculinity of marketing -- The altruism code -- The aesthetic code -- The ordering code -- The connecting code -- The codes in practice -- The feminine brand -- The way women buy -- The female media network -- The creative work that works -- The new organisation BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumers' preferences fast Marketing fast Women consumers fast Wirtschaft Women consumers Consumers' preferences Marketing Roberts, Philippa Sonstige (DE-588)1023881934 oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=202175 Aggregator Volltext |
| spellingShingle | Cunningham, Jane Inside her pretty little head a new theory of female motivation and what it means for marketing BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumers' preferences fast Marketing fast Women consumers fast Wirtschaft Women consumers Consumers' preferences Marketing |
| title | Inside her pretty little head a new theory of female motivation and what it means for marketing |
| title_auth | Inside her pretty little head a new theory of female motivation and what it means for marketing |
| title_exact_search | Inside her pretty little head a new theory of female motivation and what it means for marketing |
| title_full | Inside her pretty little head a new theory of female motivation and what it means for marketing Jane Cunningham and Philippa Roberts |
| title_fullStr | Inside her pretty little head a new theory of female motivation and what it means for marketing Jane Cunningham and Philippa Roberts |
| title_full_unstemmed | Inside her pretty little head a new theory of female motivation and what it means for marketing Jane Cunningham and Philippa Roberts |
| title_short | Inside her pretty little head |
| title_sort | inside her pretty little head a new theory of female motivation and what it means for marketing |
| title_sub | a new theory of female motivation and what it means for marketing |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumers' preferences fast Marketing fast Women consumers fast Wirtschaft Women consumers Consumers' preferences Marketing |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Consumers' preferences Marketing Women consumers Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=202175 |
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