Companies on a mission: entrepreneurial strategies for growing sustainably, responsibly, and profitably
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Stanford, Calif.
Stanford Business Books
©2010
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Capitalizing on an underground consumer movement -- The opportunity : social movements meet the marketplace -- Turning distinctiveness into market acceptance : the mission-driven difference -- Creating and communicating the brand : from customers' values to customer value -- Crafting the mission-driven organization : the human dimension -- Everybody talkin' 'bout heaven ain't goin' there : building credibility and avoiding scandals -- Learning from the leading edge : lessons for mainstream businesses -- Values clusters : Portland and other hotbeds of mission-driven companies -- Growing pains : asking difficult questions -- Bringing it all together : taking stock, looking ahead The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and provides guidance to entrepreneurs and managers who wish to partake in it |
| Beschreibung: | 1 Online-Ressource (xiv, 256 pages) |
| ISBN: | 9780804774284 0804774285 |
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| 245 | 1 | 0 | |a Companies on a mission |b entrepreneurial strategies for growing sustainably, responsibly, and profitably |c Michael V. Russo ; with a foreword by L. Hunter Lovins |
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Datensatz im Suchindex
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| author | Russo, Michael V. |
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| dewey-full | 658.4/08 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/08 |
| dewey-search | 658.4/08 |
| dewey-sort | 3658.4 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Russo, Michael V. Verfasser aut Companies on a mission entrepreneurial strategies for growing sustainably, responsibly, and profitably Michael V. Russo ; with a foreword by L. Hunter Lovins Stanford, Calif. Stanford Business Books ©2010 1 Online-Ressource (xiv, 256 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Capitalizing on an underground consumer movement -- The opportunity : social movements meet the marketplace -- Turning distinctiveness into market acceptance : the mission-driven difference -- Creating and communicating the brand : from customers' values to customer value -- Crafting the mission-driven organization : the human dimension -- Everybody talkin' 'bout heaven ain't goin' there : building credibility and avoiding scandals -- Learning from the leading edge : lessons for mainstream businesses -- Values clusters : Portland and other hotbeds of mission-driven companies -- Growing pains : asking difficult questions -- Bringing it all together : taking stock, looking ahead The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and provides guidance to entrepreneurs and managers who wish to partake in it BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh Business ethics fast Business planning fast Small business / Management fast Social responsibility of business fast Wirtschaft Social responsibility of business United States Small business United States Management Business planning United States Business ethics United States Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Soziale Verantwortung (DE-588)4055737-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Unternehmensgründung (DE-588)4078599-3 s Soziale Verantwortung (DE-588)4055737-6 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-8047-6162-8 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=327477 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Russo, Michael V. Companies on a mission entrepreneurial strategies for growing sustainably, responsibly, and profitably BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh Business ethics fast Business planning fast Small business / Management fast Social responsibility of business fast Wirtschaft Social responsibility of business United States Small business United States Management Business planning United States Business ethics United States Unternehmensgründung (DE-588)4078599-3 gnd Soziale Verantwortung (DE-588)4055737-6 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4055737-6 (DE-588)4078704-7 |
| title | Companies on a mission entrepreneurial strategies for growing sustainably, responsibly, and profitably |
| title_auth | Companies on a mission entrepreneurial strategies for growing sustainably, responsibly, and profitably |
| title_exact_search | Companies on a mission entrepreneurial strategies for growing sustainably, responsibly, and profitably |
| title_full | Companies on a mission entrepreneurial strategies for growing sustainably, responsibly, and profitably Michael V. Russo ; with a foreword by L. Hunter Lovins |
| title_fullStr | Companies on a mission entrepreneurial strategies for growing sustainably, responsibly, and profitably Michael V. Russo ; with a foreword by L. Hunter Lovins |
| title_full_unstemmed | Companies on a mission entrepreneurial strategies for growing sustainably, responsibly, and profitably Michael V. Russo ; with a foreword by L. Hunter Lovins |
| title_short | Companies on a mission |
| title_sort | companies on a mission entrepreneurial strategies for growing sustainably responsibly and profitably |
| title_sub | entrepreneurial strategies for growing sustainably, responsibly, and profitably |
| topic | BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh Business ethics fast Business planning fast Small business / Management fast Social responsibility of business fast Wirtschaft Social responsibility of business United States Small business United States Management Business planning United States Business ethics United States Unternehmensgründung (DE-588)4078599-3 gnd Soziale Verantwortung (DE-588)4055737-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Development / Sustainable Development Business ethics Business planning Small business / Management Social responsibility of business Wirtschaft Social responsibility of business United States Small business United States Management Business planning United States Business ethics United States Unternehmensgründung Soziale Verantwortung USA |
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