Behavioral economics:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
[Mosman]
IMinds
c2009
|
| Schriftenreihe: | Politics, law & business (iMinds (Firm))
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to buy something, the rational consumer will evaluate all the possible alternatives before making a purchase, having already conducted research on the state of the market. They would not buy something on the spur of the moment, or on the recommendation of a friend. Nor would a rational consumer by unduly influenced advertising or a brand name in making purchasing decisions |
| Beschreibung: | 1 Online-Ressource (3 p.) |
| ISBN: | 9781921746079 1921746076 |
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| id | DE-604.BV042969344 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:04Z |
| institution | BVB |
| isbn | 9781921746079 1921746076 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028395211 |
| oclc_num | 656851517 |
| open_access_boolean | |
| physical | 1 Online-Ressource (3 p.) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | IMinds |
| record_format | marc |
| series2 | Politics, law & business (iMinds (Firm)) |
| spelling | Behavioral economics [Mosman] IMinds c2009 1 Online-Ressource (3 p.) txt rdacontent c rdamedia cr rdacarrier Politics, law & business (iMinds (Firm)) According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to buy something, the rational consumer will evaluate all the possible alternatives before making a purchase, having already conducted research on the state of the market. They would not buy something on the spur of the moment, or on the recommendation of a friend. Nor would a rational consumer by unduly influenced advertising or a brand name in making purchasing decisions BUSINESS & ECONOMICS / Economics / Theory bisacsh Economics fast Economics / Psychological aspects fast Psychologie Wirtschaft Economics Psychological aspects Economics http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=357698 Aggregator Volltext |
| spellingShingle | Behavioral economics BUSINESS & ECONOMICS / Economics / Theory bisacsh Economics fast Economics / Psychological aspects fast Psychologie Wirtschaft Economics Psychological aspects Economics |
| title | Behavioral economics |
| title_auth | Behavioral economics |
| title_exact_search | Behavioral economics |
| title_full | Behavioral economics |
| title_fullStr | Behavioral economics |
| title_full_unstemmed | Behavioral economics |
| title_short | Behavioral economics |
| title_sort | behavioral economics |
| topic | BUSINESS & ECONOMICS / Economics / Theory bisacsh Economics fast Economics / Psychological aspects fast Psychologie Wirtschaft Economics Psychological aspects Economics |
| topic_facet | BUSINESS & ECONOMICS / Economics / Theory Economics Economics / Psychological aspects Psychologie Wirtschaft Economics Psychological aspects |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=357698 |