Media economics: applying economics to new and traditional media
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
Sage Publications
©2004
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (pages 331-336) and index Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change |
| Beschreibung: | 1 Online-Ressource (356 pages) |
| ISBN: | 9781452264332 1452264333 |
Internformat
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| 500 | |a Includes bibliographical references (pages 331-336) and index | ||
| 500 | |a Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade | ||
| 500 | |a In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change | ||
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| 650 | 7 | |a Mass media / Economic aspects |2 fast | |
| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Hoskins, Colin |
| author_facet | Hoskins, Colin |
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| author_sort | Hoskins, Colin |
| author_variant | c h ch |
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| bvnumber | BV042969282 |
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| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/730223 |
| dewey-search | 338.4/730223 |
| dewey-sort | 3338.4 6730223 |
| dewey-tens | 330 - Economics |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Hoskins, Colin Verfasser aut Media economics applying economics to new and traditional media Colin Hoskins, Stuart McFayden, Adam Finn Thousand Oaks, Calif. Sage Publications ©2004 1 Online-Ressource (356 pages) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (pages 331-336) and index Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change Médias / Aspect économique Massamediaindustrie gtt Economische aspecten gtt Medienökonomie swd BUSINESS & ECONOMICS / Industries / Service bisacsh Mass media / Economic aspects fast Industrie Massenmedien Wirtschaft Mass media Economic aspects Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Medienwirtschaft (DE-588)4129410-5 s 2\p DE-604 McFadyen, Stuart Sonstige oth Finn, Adam Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-7619-3095-7 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-7619-3095-2 Erscheint auch als Druck-Ausgabe, Paperback 0-7619-3096-5 Erscheint auch als Druck-Ausgabe, Paperback 978-0-7619-3096-9 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474532 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hoskins, Colin Media economics applying economics to new and traditional media Médias / Aspect économique Massamediaindustrie gtt Economische aspecten gtt Medienökonomie swd BUSINESS & ECONOMICS / Industries / Service bisacsh Mass media / Economic aspects fast Industrie Massenmedien Wirtschaft Mass media Economic aspects Medienwirtschaft (DE-588)4129410-5 gnd |
| subject_GND | (DE-588)4129410-5 (DE-588)4123623-3 |
| title | Media economics applying economics to new and traditional media |
| title_auth | Media economics applying economics to new and traditional media |
| title_exact_search | Media economics applying economics to new and traditional media |
| title_full | Media economics applying economics to new and traditional media Colin Hoskins, Stuart McFayden, Adam Finn |
| title_fullStr | Media economics applying economics to new and traditional media Colin Hoskins, Stuart McFayden, Adam Finn |
| title_full_unstemmed | Media economics applying economics to new and traditional media Colin Hoskins, Stuart McFayden, Adam Finn |
| title_short | Media economics |
| title_sort | media economics applying economics to new and traditional media |
| title_sub | applying economics to new and traditional media |
| topic | Médias / Aspect économique Massamediaindustrie gtt Economische aspecten gtt Medienökonomie swd BUSINESS & ECONOMICS / Industries / Service bisacsh Mass media / Economic aspects fast Industrie Massenmedien Wirtschaft Mass media Economic aspects Medienwirtschaft (DE-588)4129410-5 gnd |
| topic_facet | Médias / Aspect économique Massamediaindustrie Economische aspecten Medienökonomie BUSINESS & ECONOMICS / Industries / Service Mass media / Economic aspects Industrie Massenmedien Wirtschaft Mass media Economic aspects Medienwirtschaft Lehrbuch |
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