Public relations writing: principles in practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
SAGE Publications
©2005
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index 1 - Theoretical influences on public relations writing -- - 2 - Sending the message : writing for style, flow, and credibility -- - 3 - Ethical influences on public relations writing -- - 4 - Cultural influences on public relations writing -- - 5 - Research influences on public relations writing -- - 6 - Legal influences on public relations writing -- - 7 - Design influences on public relations writing -- - 8 - From principles to planning to practice : business writing, fact sheets, and bios -- - 9 - Out of your control ... or is it? : newswriting for the press -- - 10 - Under your control : features and newsletters -- - 11 - Let's hear it : writing for broadcast, scripts, and speeches -- - 12 - When the news isn't good : crisis messages -- - 13 - multipurpose medium : writing for the Web -- - 14 - Persuasion for mass action : advocacy campaigns, Op-Eds, and PSAs -- - 15 - Persuasion for individual action : direct mail, brochures, and proposals -- - 16 - High-profile projects : annual reports, events, and exhibitions -- - App. A. - value of editing -- - App. B. - Public Relations Society of America (PRSA) code of ethics -- - App. C. - Research methods for public relations writing -- - App. D. - Production issues -- - App. E. - Grammar and style "Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing - research, planning, ethics, organizational culture, law, and design - through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences."--Jacket |
| Beschreibung: | 1 Online-Ressource (xxvi, 517 pages) |
| ISBN: | 9781452245607 1452245606 1412905516 9781412905510 |
Internformat
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| 245 | 1 | 0 | |a Public relations writing |b principles in practice |c Donald Treadwell, Jill B. Treadwell |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Thousand Oaks, Calif. |b SAGE Publications |c ©2005 | |
| 300 | |a 1 Online-Ressource (xxvi, 517 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a 1 - Theoretical influences on public relations writing -- - 2 - Sending the message : writing for style, flow, and credibility -- - 3 - Ethical influences on public relations writing -- - 4 - Cultural influences on public relations writing -- - 5 - Research influences on public relations writing -- - 6 - Legal influences on public relations writing -- - 7 - Design influences on public relations writing -- - 8 - From principles to planning to practice : business writing, fact sheets, and bios -- - 9 - Out of your control ... or is it? : newswriting for the press -- - 10 - Under your control : features and newsletters -- - 11 - Let's hear it : writing for broadcast, scripts, and speeches -- - 12 - When the news isn't good : crisis messages -- - 13 - multipurpose medium : writing for the Web -- - 14 - Persuasion for mass action : advocacy campaigns, Op-Eds, and PSAs -- - 15 - Persuasion for individual action : direct mail, brochures, and proposals -- - 16 - High-profile projects : annual reports, events, and exhibitions -- - App. A. - value of editing -- - App. B. - Public Relations Society of America (PRSA) code of ethics -- - App. C. - Research methods for public relations writing -- - App. D. - Production issues -- - App. E. - Grammar and style | ||
| 500 | |a "Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing - research, planning, ethics, organizational culture, law, and design - through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences."--Jacket | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Public Relations |2 bisacsh | |
| 650 | 7 | |a Business writing |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Public relations / Authorship |2 fast | |
| 650 | 7 | |a Voorlichting |2 gtt | |
| 650 | 7 | |a Communicatie |2 gtt | |
| 650 | 7 | |a Schrijfvaardigheid |2 gtt | |
| 650 | 4 | |a Kommunikation | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Public relations |x Authorship | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Business writing | |
| 700 | 1 | |a Treadwell, Jill B. |e Sonstige |4 oth | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Treadwell, Donald |
| author_facet | Treadwell, Donald |
| author_role | aut |
| author_sort | Treadwell, Donald |
| author_variant | d t dt |
| building | Verbundindex |
| bvnumber | BV042969232 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)811563763 (DE-599)BVBBV042969232 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV042969232 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:04Z |
| institution | BVB |
| isbn | 9781452245607 1452245606 1412905516 9781412905510 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028395099 |
| oclc_num | 811563763 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xxvi, 517 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | SAGE Publications |
| record_format | marc |
| spelling | Treadwell, Donald Verfasser aut Public relations writing principles in practice Donald Treadwell, Jill B. Treadwell 2nd ed Thousand Oaks, Calif. SAGE Publications ©2005 1 Online-Ressource (xxvi, 517 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index 1 - Theoretical influences on public relations writing -- - 2 - Sending the message : writing for style, flow, and credibility -- - 3 - Ethical influences on public relations writing -- - 4 - Cultural influences on public relations writing -- - 5 - Research influences on public relations writing -- - 6 - Legal influences on public relations writing -- - 7 - Design influences on public relations writing -- - 8 - From principles to planning to practice : business writing, fact sheets, and bios -- - 9 - Out of your control ... or is it? : newswriting for the press -- - 10 - Under your control : features and newsletters -- - 11 - Let's hear it : writing for broadcast, scripts, and speeches -- - 12 - When the news isn't good : crisis messages -- - 13 - multipurpose medium : writing for the Web -- - 14 - Persuasion for mass action : advocacy campaigns, Op-Eds, and PSAs -- - 15 - Persuasion for individual action : direct mail, brochures, and proposals -- - 16 - High-profile projects : annual reports, events, and exhibitions -- - App. A. - value of editing -- - App. B. - Public Relations Society of America (PRSA) code of ethics -- - App. C. - Research methods for public relations writing -- - App. D. - Production issues -- - App. E. - Grammar and style "Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing - research, planning, ethics, organizational culture, law, and design - through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences."--Jacket BUSINESS & ECONOMICS / Public Relations bisacsh Business writing fast Public relations fast Public relations / Authorship fast Voorlichting gtt Communicatie gtt Schrijfvaardigheid gtt Kommunikation Wirtschaft Public relations Authorship Public relations Business writing Treadwell, Jill B. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477955 Aggregator Volltext |
| spellingShingle | Treadwell, Donald Public relations writing principles in practice BUSINESS & ECONOMICS / Public Relations bisacsh Business writing fast Public relations fast Public relations / Authorship fast Voorlichting gtt Communicatie gtt Schrijfvaardigheid gtt Kommunikation Wirtschaft Public relations Authorship Public relations Business writing |
| title | Public relations writing principles in practice |
| title_auth | Public relations writing principles in practice |
| title_exact_search | Public relations writing principles in practice |
| title_full | Public relations writing principles in practice Donald Treadwell, Jill B. Treadwell |
| title_fullStr | Public relations writing principles in practice Donald Treadwell, Jill B. Treadwell |
| title_full_unstemmed | Public relations writing principles in practice Donald Treadwell, Jill B. Treadwell |
| title_short | Public relations writing |
| title_sort | public relations writing principles in practice |
| title_sub | principles in practice |
| topic | BUSINESS & ECONOMICS / Public Relations bisacsh Business writing fast Public relations fast Public relations / Authorship fast Voorlichting gtt Communicatie gtt Schrijfvaardigheid gtt Kommunikation Wirtschaft Public relations Authorship Public relations Business writing |
| topic_facet | BUSINESS & ECONOMICS / Public Relations Business writing Public relations Public relations / Authorship Voorlichting Communicatie Schrijfvaardigheid Kommunikation Wirtschaft Public relations Authorship |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477955 |
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