Multicultural intelligence: eight make-or-break rules for marketing to race, ethnicity, and sexual orientation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ithaca, NY
Paramount Market Publishing
c2009
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (p. 233-235) and index Pt. 1. Meet the new Americans -- 1. Melting pots, multiculturalism and marketing to the new America -- 2. Hispanic Americans -- 3. African Americans -- 4. Asian Americans -- 5. LGBT Americans -- 6. Post-ethnic America and people of mixed race -- Pt. 2. The rules of multicultural marketing -- Rule 1. Boost your MQ -- Rule 2. Divide and conquer -- Rule 3. Don't trust the experts -- Rule 4. Don't let the joke be on you -- Rule 5. Don't get lost in translation -- Rule 6. Push their buttons -- Rule 7. Market on a wink and a prayer -- Rule 8. Make up, don't cover up |
| Beschreibung: | 1 Online-Ressource (x, 244 p.) |
| ISBN: | 9781461919292 1461919290 0980174562 9780980174564 0980174597 9780980174595 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042968914 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2009 |||| o||u| ||||||eng d | ||
| 020 | |a 9781461919292 |c electronic bk. |9 978-1-4619-1929-2 | ||
| 020 | |a 1461919290 |c electronic bk. |9 1-4619-1929-0 | ||
| 020 | |a 0980174562 |9 0-9801745-6-2 | ||
| 020 | |a 9780980174564 |9 978-0-9801745-6-4 | ||
| 020 | |a 0980174597 |9 0-9801745-9-7 | ||
| 020 | |a 9780980174595 |9 978-0-9801745-9-5 | ||
| 035 | |a (OCoLC)828869972 | ||
| 035 | |a (DE-599)BVBBV042968914 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 22 | |
| 100 | 1 | |a Morse, David R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Multicultural intelligence |b eight make-or-break rules for marketing to race, ethnicity, and sexual orientation |c David R. Morse |
| 264 | 1 | |a Ithaca, NY |b Paramount Market Publishing |c c2009 | |
| 300 | |a 1 Online-Ressource (x, 244 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 233-235) and index | ||
| 500 | |a Pt. 1. Meet the new Americans -- 1. Melting pots, multiculturalism and marketing to the new America -- 2. Hispanic Americans -- 3. African Americans -- 4. Asian Americans -- 5. LGBT Americans -- 6. Post-ethnic America and people of mixed race -- Pt. 2. The rules of multicultural marketing -- Rule 1. Boost your MQ -- Rule 2. Divide and conquer -- Rule 3. Don't trust the experts -- Rule 4. Don't let the joke be on you -- Rule 5. Don't get lost in translation -- Rule 6. Push their buttons -- Rule 7. Market on a wink and a prayer -- Rule 8. Make up, don't cover up | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a Minority consumers |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Target marketing |z United States | |
| 650 | 4 | |a Market segmentation |z United States | |
| 650 | 4 | |a Minority consumers |z United States | |
| 651 | 4 | |a USA | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=527546 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBU | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028394781 | ||
Datensatz im Suchindex
| _version_ | 1804175297512210432 |
|---|---|
| any_adam_object | |
| author | Morse, David R. |
| author_facet | Morse, David R. |
| author_role | aut |
| author_sort | Morse, David R. |
| author_variant | d r m dr drm |
| building | Verbundindex |
| bvnumber | BV042968914 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)828869972 (DE-599)BVBBV042968914 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02367nmm a2200493zc 4500</leader><controlfield tag="001">BV042968914</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2009 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781461919292</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-4619-1929-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1461919290</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-4619-1929-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0980174562</subfield><subfield code="9">0-9801745-6-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780980174564</subfield><subfield code="9">978-0-9801745-6-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0980174597</subfield><subfield code="9">0-9801745-9-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780980174595</subfield><subfield code="9">978-0-9801745-9-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)828869972</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042968914</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Morse, David R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Multicultural intelligence</subfield><subfield code="b">eight make-or-break rules for marketing to race, ethnicity, and sexual orientation</subfield><subfield code="c">David R. Morse</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Ithaca, NY</subfield><subfield code="b">Paramount Market Publishing</subfield><subfield code="c">c2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (x, 244 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 233-235) and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Pt. 1. Meet the new Americans -- 1. Melting pots, multiculturalism and marketing to the new America -- 2. Hispanic Americans -- 3. African Americans -- 4. Asian Americans -- 5. LGBT Americans -- 6. Post-ethnic America and people of mixed race -- Pt. 2. The rules of multicultural marketing -- Rule 1. Boost your MQ -- Rule 2. Divide and conquer -- Rule 3. Don't trust the experts -- Rule 4. Don't let the joke be on you -- Rule 5. Don't get lost in translation -- Rule 6. Push their buttons -- Rule 7. Market on a wink and a prayer -- Rule 8. Make up, don't cover up</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Distribution</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Market segmentation</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Minority consumers</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Target marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Target marketing</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market segmentation</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Minority consumers</subfield><subfield code="z">United States</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=527546</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028394781</subfield></datafield></record></collection> |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV042968914 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:03Z |
| institution | BVB |
| isbn | 9781461919292 1461919290 0980174562 9780980174564 0980174597 9780980174595 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028394781 |
| oclc_num | 828869972 |
| open_access_boolean | |
| physical | 1 Online-Ressource (x, 244 p.) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Paramount Market Publishing |
| record_format | marc |
| spelling | Morse, David R. Verfasser aut Multicultural intelligence eight make-or-break rules for marketing to race, ethnicity, and sexual orientation David R. Morse Ithaca, NY Paramount Market Publishing c2009 1 Online-Ressource (x, 244 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 233-235) and index Pt. 1. Meet the new Americans -- 1. Melting pots, multiculturalism and marketing to the new America -- 2. Hispanic Americans -- 3. African Americans -- 4. Asian Americans -- 5. LGBT Americans -- 6. Post-ethnic America and people of mixed race -- Pt. 2. The rules of multicultural marketing -- Rule 1. Boost your MQ -- Rule 2. Divide and conquer -- Rule 3. Don't trust the experts -- Rule 4. Don't let the joke be on you -- Rule 5. Don't get lost in translation -- Rule 6. Push their buttons -- Rule 7. Market on a wink and a prayer -- Rule 8. Make up, don't cover up BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Market segmentation fast Minority consumers fast Target marketing fast Wirtschaft Target marketing United States Market segmentation United States Minority consumers United States USA http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=527546 Aggregator Volltext |
| spellingShingle | Morse, David R. Multicultural intelligence eight make-or-break rules for marketing to race, ethnicity, and sexual orientation BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Market segmentation fast Minority consumers fast Target marketing fast Wirtschaft Target marketing United States Market segmentation United States Minority consumers United States |
| title | Multicultural intelligence eight make-or-break rules for marketing to race, ethnicity, and sexual orientation |
| title_auth | Multicultural intelligence eight make-or-break rules for marketing to race, ethnicity, and sexual orientation |
| title_exact_search | Multicultural intelligence eight make-or-break rules for marketing to race, ethnicity, and sexual orientation |
| title_full | Multicultural intelligence eight make-or-break rules for marketing to race, ethnicity, and sexual orientation David R. Morse |
| title_fullStr | Multicultural intelligence eight make-or-break rules for marketing to race, ethnicity, and sexual orientation David R. Morse |
| title_full_unstemmed | Multicultural intelligence eight make-or-break rules for marketing to race, ethnicity, and sexual orientation David R. Morse |
| title_short | Multicultural intelligence |
| title_sort | multicultural intelligence eight make or break rules for marketing to race ethnicity and sexual orientation |
| title_sub | eight make-or-break rules for marketing to race, ethnicity, and sexual orientation |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Market segmentation fast Minority consumers fast Target marketing fast Wirtschaft Target marketing United States Market segmentation United States Minority consumers United States |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Market segmentation Minority consumers Target marketing Wirtschaft Target marketing United States Market segmentation United States Minority consumers United States USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=527546 |
| work_keys_str_mv | AT morsedavidr multiculturalintelligenceeightmakeorbreakrulesformarketingtoraceethnicityandsexualorientation |