Strategic marketing in tourism services:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald
2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Introduction to strategic marketing in tourism -- Part I. Target marketing. Target marketing and its application to tourism / Rodoula H. Tsiotsou and Ronald E. Goldsmith ; The role of market segmentation in strategic tourism marketing / Sara Dolnicar ; Social interactions as basis for segmenting the tourism market / Rodoula H. Tsiotsou, Andreas Mild and D. Sudharshan -- Part II. Branding. Destination branding development : linking supply-side and demand-side perspectives / Giacomo Del Chiappa and Ilenia Bregoli ; Place branding : the issue of a narrowed tourism perspective / Sebastian Zenker and Suzanne C. Beckmann ; Destination imagery : examining online representative dissonance in India / Deepak Chhabra ; Destination brand equity modelling and measurement -- - a summer tourism case from Sweden / Matthias Fuchs, Tatiana Chekalina and Maria Lexhagen ; Local stakeholders' image of tourism destinations : outlooks for destination branding / Danielle Fernandes Costa Machado, Mirna de Lima Medeiros and João Luiz Passador -- Part III. Relationship marketing. Implementing relationship marketing in hospitality and tourism management / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Customer value in tourism services : meaning and role for a relationship marketing approach / Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook ; Identifying the major determinants of loyalty in tourism / Ana María Campón Cerro, José Manuel Hernández Mogollón and Helena Maria Baptista Alves ; Familiarity and experience in tourist satisfaction and loyalty development / Ramón Rufín Moreno [and others] -- - Part IV. Experiential marketing. Introduction to experiential marketing / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Tourist experience development : designed attributes, perceived experiences and customer value / Lihua Gao [and others] ; The service-dominant logic approach to tourism marketing strategy / Sun-Young Park and Stephen L. Vargo ; Marketing the rural tourism experience / Elisabeth Kastenholz, Maria João Aibéo Carneiro and Carlos Peixeira Marques ; Destination Cross River / Alvin Rusenbaum -- - Part V. E-marketing. An overview of the main innovations in e-marketing / Maria Elena Aramendia-Muneta ; Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants / Irene Gil-Saura, María-Eugenia Ruiz-Molina and Gloria Berenguer-Contrí ; Exploring the pontential of travel reviews : implications for strategy formulation and implementation / Antonella Capriello ; Mobile marketing in tourism services / Shintaro Okazaki, Sara Campo and Luisa Andreu |
| Beschreibung: | 1 Online-Ressource (377 pages) |
| ISBN: | 9781780520711 1780520719 9781780520704 1780520700 |
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| 500 | |a Introduction to strategic marketing in tourism -- Part I. Target marketing. Target marketing and its application to tourism / Rodoula H. Tsiotsou and Ronald E. Goldsmith ; The role of market segmentation in strategic tourism marketing / Sara Dolnicar ; Social interactions as basis for segmenting the tourism market / Rodoula H. Tsiotsou, Andreas Mild and D. Sudharshan -- Part II. Branding. Destination branding development : linking supply-side and demand-side perspectives / Giacomo Del Chiappa and Ilenia Bregoli ; Place branding : the issue of a narrowed tourism perspective / Sebastian Zenker and Suzanne C. Beckmann ; Destination imagery : examining online representative dissonance in India / Deepak Chhabra ; Destination brand equity modelling and measurement -- | ||
| 500 | |a - a summer tourism case from Sweden / Matthias Fuchs, Tatiana Chekalina and Maria Lexhagen ; Local stakeholders' image of tourism destinations : outlooks for destination branding / Danielle Fernandes Costa Machado, Mirna de Lima Medeiros and João Luiz Passador -- Part III. Relationship marketing. Implementing relationship marketing in hospitality and tourism management / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Customer value in tourism services : meaning and role for a relationship marketing approach / Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook ; Identifying the major determinants of loyalty in tourism / Ana María Campón Cerro, José Manuel Hernández Mogollón and Helena Maria Baptista Alves ; Familiarity and experience in tourist satisfaction and loyalty development / Ramón Rufín Moreno [and others] -- | ||
| 500 | |a - Part IV. Experiential marketing. Introduction to experiential marketing / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Tourist experience development : designed attributes, perceived experiences and customer value / Lihua Gao [and others] ; The service-dominant logic approach to tourism marketing strategy / Sun-Young Park and Stephen L. Vargo ; Marketing the rural tourism experience / Elisabeth Kastenholz, Maria João Aibéo Carneiro and Carlos Peixeira Marques ; Destination Cross River / Alvin Rusenbaum -- | ||
| 500 | |a - Part V. E-marketing. An overview of the main innovations in e-marketing / Maria Elena Aramendia-Muneta ; Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants / Irene Gil-Saura, María-Eugenia Ruiz-Molina and Gloria Berenguer-Contrí ; Exploring the pontential of travel reviews : implications for strategy formulation and implementation / Antonella Capriello ; Mobile marketing in tourism services / Shintaro Okazaki, Sara Campo and Luisa Andreu | ||
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| dewey-ones | 338 - Production |
| dewey-raw | 338.4/791 |
| dewey-search | 338.4/791 |
| dewey-sort | 3338.4 3791 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042968843 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:03Z |
| institution | BVB |
| isbn | 9781780520711 1780520719 9781780520704 1780520700 |
| language | English |
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| publishDate | 2012 |
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| spelling | Strategic marketing in tourism services edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith Bingley Emerald 2012 1 Online-Ressource (377 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction to strategic marketing in tourism -- Part I. Target marketing. Target marketing and its application to tourism / Rodoula H. Tsiotsou and Ronald E. Goldsmith ; The role of market segmentation in strategic tourism marketing / Sara Dolnicar ; Social interactions as basis for segmenting the tourism market / Rodoula H. Tsiotsou, Andreas Mild and D. Sudharshan -- Part II. Branding. Destination branding development : linking supply-side and demand-side perspectives / Giacomo Del Chiappa and Ilenia Bregoli ; Place branding : the issue of a narrowed tourism perspective / Sebastian Zenker and Suzanne C. Beckmann ; Destination imagery : examining online representative dissonance in India / Deepak Chhabra ; Destination brand equity modelling and measurement -- - a summer tourism case from Sweden / Matthias Fuchs, Tatiana Chekalina and Maria Lexhagen ; Local stakeholders' image of tourism destinations : outlooks for destination branding / Danielle Fernandes Costa Machado, Mirna de Lima Medeiros and João Luiz Passador -- Part III. Relationship marketing. Implementing relationship marketing in hospitality and tourism management / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Customer value in tourism services : meaning and role for a relationship marketing approach / Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook ; Identifying the major determinants of loyalty in tourism / Ana María Campón Cerro, José Manuel Hernández Mogollón and Helena Maria Baptista Alves ; Familiarity and experience in tourist satisfaction and loyalty development / Ramón Rufín Moreno [and others] -- - Part IV. Experiential marketing. Introduction to experiential marketing / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Tourist experience development : designed attributes, perceived experiences and customer value / Lihua Gao [and others] ; The service-dominant logic approach to tourism marketing strategy / Sun-Young Park and Stephen L. Vargo ; Marketing the rural tourism experience / Elisabeth Kastenholz, Maria João Aibéo Carneiro and Carlos Peixeira Marques ; Destination Cross River / Alvin Rusenbaum -- - Part V. E-marketing. An overview of the main innovations in e-marketing / Maria Elena Aramendia-Muneta ; Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants / Irene Gil-Saura, María-Eugenia Ruiz-Molina and Gloria Berenguer-Contrí ; Exploring the pontential of travel reviews : implications for strategy formulation and implementation / Antonella Capriello ; Mobile marketing in tourism services / Shintaro Okazaki, Sara Campo and Luisa Andreu Turismemarkedsføring BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Marketing fast Strategic planning fast Tourism / Marketing fast Industrie Wirtschaft Marketing Tourism Marketing Strategic planning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Tsiotsou, Rodoula H. Sonstige oth Goldsmith, Ronald Earl Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=461615 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Strategic marketing in tourism services Turismemarkedsføring BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Marketing fast Strategic planning fast Tourism / Marketing fast Industrie Wirtschaft Marketing Tourism Marketing Strategic planning Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4018406-7 |
| title | Strategic marketing in tourism services |
| title_auth | Strategic marketing in tourism services |
| title_exact_search | Strategic marketing in tourism services |
| title_full | Strategic marketing in tourism services edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith |
| title_fullStr | Strategic marketing in tourism services edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith |
| title_full_unstemmed | Strategic marketing in tourism services edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith |
| title_short | Strategic marketing in tourism services |
| title_sort | strategic marketing in tourism services |
| topic | Turismemarkedsføring BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Marketing fast Strategic planning fast Tourism / Marketing fast Industrie Wirtschaft Marketing Tourism Marketing Strategic planning Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Turismemarkedsføring BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Marketing Strategic planning Tourism / Marketing Industrie Wirtschaft Tourism Marketing Strategisches Management Tourismus |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=461615 |
| work_keys_str_mv | AT tsiotsourodoulah strategicmarketingintourismservices AT goldsmithronaldearl strategicmarketingintourismservices |