Accidental branding: how ordinary people build extraordinary brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, NJ
John Wiley & Sons
©2008
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references and index What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav |
| Physical Description: | 1 Online-Ressource (xii, 212 pages) |
| ISBN: | 9780470282083 0470282088 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042968721 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2008 |||| o||u| ||||||eng d | ||
| 020 | |a 9780470282083 |c electronic bk. : Adobe Reader |9 978-0-470-28208-3 | ||
| 020 | |a 0470282088 |c electronic bk. : Adobe Reader |9 0-470-28208-8 | ||
| 035 | |a (OCoLC)611583349 | ||
| 035 | |a (DE-599)BVBBV042968721 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.8/27 |2 22 | |
| 100 | 1 | |a Vinjamuri, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Accidental branding |b how ordinary people build extraordinary brands |c David Vinjamuri |
| 264 | 1 | |a Hoboken, NJ |b John Wiley & Sons |c ©2008 | |
| 300 | |a 1 Online-Ressource (xii, 212 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword | ||
| 500 | |a Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav | ||
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Businesspeople |2 fast | |
| 650 | 7 | |a Entrepreneurship |2 fast | |
| 650 | 7 | |a Serendipity |2 fast | |
| 650 | 4 | |a Branding (Marketing) |z United States |v Case studies | |
| 650 | 4 | |a Entrepreneurship |z United States |v Case studies | |
| 650 | 4 | |a Serendipity |z United States |v Case studies | |
| 650 | 4 | |a Businesspeople |z United States |v Biography | |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)4006804-3 |a Biografie |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-470-16506-5 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-470-16506-5 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225613 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA |a ZDB-4-EBU | ||
| 940 | 1 | |q FAW_PDA_EBA | |
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028394587 | ||
Record in the Search Index
| _version_ | 1804175297180860416 |
|---|---|
| any_adam_object | |
| author | Vinjamuri, David |
| author_facet | Vinjamuri, David |
| author_role | aut |
| author_sort | Vinjamuri, David |
| author_variant | d v dv |
| building | Verbundindex |
| bvnumber | BV042968721 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)611583349 (DE-599)BVBBV042968721 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02634nmm a2200517zc 4500</leader><controlfield tag="001">BV042968721</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2008 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470282083</subfield><subfield code="c">electronic bk. : Adobe Reader</subfield><subfield code="9">978-0-470-28208-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470282088</subfield><subfield code="c">electronic bk. : Adobe Reader</subfield><subfield code="9">0-470-28208-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)611583349</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042968721</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Vinjamuri, David</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Accidental branding</subfield><subfield code="b">how ordinary people build extraordinary brands</subfield><subfield code="c">David Vinjamuri</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">John Wiley & Sons</subfield><subfield code="c">©2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xii, 212 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Businesspeople</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Entrepreneurship</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Serendipity</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield><subfield code="z">United States</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Entrepreneurship</subfield><subfield code="z">United States</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Serendipity</subfield><subfield code="z">United States</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Businesspeople</subfield><subfield code="z">United States</subfield><subfield code="v">Biography</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4006804-3</subfield><subfield code="a">Biografie</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-470-16506-5</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-470-16506-5</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225613</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FAW_PDA_EBA</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028394587</subfield></datafield></record></collection> |
| genre | (DE-588)4006804-3 Biografie gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Biografie Fallstudiensammlung |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV042968721 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:03Z |
| institution | BVB |
| isbn | 9780470282083 0470282088 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028394587 |
| oclc_num | 611583349 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xii, 212 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBU FAW_PDA_EBA FLA_PDA_EBU |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | John Wiley & Sons |
| record_format | marc |
| spelling | Vinjamuri, David Verfasser aut Accidental branding how ordinary people build extraordinary brands David Vinjamuri Hoboken, NJ John Wiley & Sons ©2008 1 Online-Ressource (xii, 212 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav Branding (Marketing) fast Businesspeople fast Entrepreneurship fast Serendipity fast Branding (Marketing) United States Case studies Entrepreneurship United States Case studies Serendipity United States Case studies Businesspeople United States Biography USA (DE-588)4006804-3 Biografie gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-16506-5 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-16506-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225613 Aggregator Volltext |
| spellingShingle | Vinjamuri, David Accidental branding how ordinary people build extraordinary brands Branding (Marketing) fast Businesspeople fast Entrepreneurship fast Serendipity fast Branding (Marketing) United States Case studies Entrepreneurship United States Case studies Serendipity United States Case studies Businesspeople United States Biography |
| subject_GND | (DE-588)4006804-3 (DE-588)4522595-3 |
| title | Accidental branding how ordinary people build extraordinary brands |
| title_auth | Accidental branding how ordinary people build extraordinary brands |
| title_exact_search | Accidental branding how ordinary people build extraordinary brands |
| title_full | Accidental branding how ordinary people build extraordinary brands David Vinjamuri |
| title_fullStr | Accidental branding how ordinary people build extraordinary brands David Vinjamuri |
| title_full_unstemmed | Accidental branding how ordinary people build extraordinary brands David Vinjamuri |
| title_short | Accidental branding |
| title_sort | accidental branding how ordinary people build extraordinary brands |
| title_sub | how ordinary people build extraordinary brands |
| topic | Branding (Marketing) fast Businesspeople fast Entrepreneurship fast Serendipity fast Branding (Marketing) United States Case studies Entrepreneurship United States Case studies Serendipity United States Case studies Businesspeople United States Biography |
| topic_facet | Branding (Marketing) Businesspeople Entrepreneurship Serendipity Branding (Marketing) United States Case studies Entrepreneurship United States Case studies Serendipity United States Case studies Businesspeople United States Biography USA Biografie Fallstudiensammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225613 |
| work_keys_str_mv | AT vinjamuridavid accidentalbrandinghowordinarypeoplebuildextraordinarybrands |