Accidental branding: how ordinary people build extraordinary brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
John Wiley & Sons
©2008
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav |
| Beschreibung: | 1 Online-Ressource (xii, 212 pages) |
| ISBN: | 9780470282083 0470282088 |
Internformat
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| 245 | 1 | 0 | |a Accidental branding |b how ordinary people build extraordinary brands |c David Vinjamuri |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword | ||
| 500 | |a Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav | ||
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Businesspeople |2 fast | |
| 650 | 7 | |a Entrepreneurship |2 fast | |
| 650 | 7 | |a Serendipity |2 fast | |
| 650 | 4 | |a Branding (Marketing) |z United States |v Case studies | |
| 650 | 4 | |a Entrepreneurship |z United States |v Case studies | |
| 650 | 4 | |a Serendipity |z United States |v Case studies | |
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Datensatz im Suchindex
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| author | Vinjamuri, David |
| author_facet | Vinjamuri, David |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 9780470282083 0470282088 |
| language | English |
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| spelling | Vinjamuri, David Verfasser aut Accidental branding how ordinary people build extraordinary brands David Vinjamuri Hoboken, NJ John Wiley & Sons ©2008 1 Online-Ressource (xii, 212 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav Branding (Marketing) fast Businesspeople fast Entrepreneurship fast Serendipity fast Branding (Marketing) United States Case studies Entrepreneurship United States Case studies Serendipity United States Case studies Businesspeople United States Biography USA (DE-588)4006804-3 Biografie gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-16506-5 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-16506-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225613 Aggregator Volltext |
| spellingShingle | Vinjamuri, David Accidental branding how ordinary people build extraordinary brands Branding (Marketing) fast Businesspeople fast Entrepreneurship fast Serendipity fast Branding (Marketing) United States Case studies Entrepreneurship United States Case studies Serendipity United States Case studies Businesspeople United States Biography |
| subject_GND | (DE-588)4006804-3 (DE-588)4522595-3 |
| title | Accidental branding how ordinary people build extraordinary brands |
| title_auth | Accidental branding how ordinary people build extraordinary brands |
| title_exact_search | Accidental branding how ordinary people build extraordinary brands |
| title_full | Accidental branding how ordinary people build extraordinary brands David Vinjamuri |
| title_fullStr | Accidental branding how ordinary people build extraordinary brands David Vinjamuri |
| title_full_unstemmed | Accidental branding how ordinary people build extraordinary brands David Vinjamuri |
| title_short | Accidental branding |
| title_sort | accidental branding how ordinary people build extraordinary brands |
| title_sub | how ordinary people build extraordinary brands |
| topic | Branding (Marketing) fast Businesspeople fast Entrepreneurship fast Serendipity fast Branding (Marketing) United States Case studies Entrepreneurship United States Case studies Serendipity United States Case studies Businesspeople United States Biography |
| topic_facet | Branding (Marketing) Businesspeople Entrepreneurship Serendipity Branding (Marketing) United States Case studies Entrepreneurship United States Case studies Serendipity United States Case studies Businesspeople United States Biography USA Biografie Fallstudiensammlung |
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