Landing page optimization: the definitive guide to testing and tuning for conversions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis, Ind.
Sybex/Wiley
©2008
|
| Schriftenreihe: | Serious skills
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conversion tasks |
| Beschreibung: | 1 Online-Ressource (xxi, 360 pages) |
| ISBN: | 9780470289167 0470289163 |
Internformat
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| 500 | |a A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conversion tasks | ||
| 650 | 7 | |a COMPUTERS / Digital Media / General |2 bisacsh | |
| 650 | 7 | |a COMPUTERS / Web / User Generated Content |2 bisacsh | |
| 650 | 7 | |a COMPUTERS / Interactive & Multimedia |2 bisacsh | |
| 650 | 7 | |a COMPUTERS / Web / Site Design |2 bisacsh | |
| 650 | 4 | |a Web sites |x Evaluation | |
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Datensatz im Suchindex
| _version_ | 1804175296880967680 |
|---|---|
| any_adam_object | |
| author | Ash, Tim |
| author_facet | Ash, Tim |
| author_role | aut |
| author_sort | Ash, Tim |
| author_variant | t a ta |
| building | Verbundindex |
| bvnumber | BV042968567 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)608622305 (DE-599)BVBBV042968567 |
| dewey-full | 006.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 006 - Special computer methods |
| dewey-raw | 006.7 |
| dewey-search | 006.7 |
| dewey-sort | 16.7 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Informatik |
| format | Electronic eBook |
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| id | DE-604.BV042968567 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:02Z |
| institution | BVB |
| isbn | 9780470289167 0470289163 |
| language | English |
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| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xxi, 360 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBU FAW_PDA_EBA FLA_PDA_EBU |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Sybex/Wiley |
| record_format | marc |
| series2 | Serious skills |
| spelling | Ash, Tim Verfasser aut Landing page optimization the definitive guide to testing and tuning for conversions Tim Ash Indianapolis, Ind. Sybex/Wiley ©2008 1 Online-Ressource (xxi, 360 pages) txt rdacontent c rdamedia cr rdacarrier Serious skills Includes index Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conversion tasks COMPUTERS / Digital Media / General bisacsh COMPUTERS / Web / User Generated Content bisacsh COMPUTERS / Interactive & Multimedia bisacsh COMPUTERS / Web / Site Design bisacsh Web sites Evaluation Web sites Testing Web sites Design Internet marketing Landing Page (DE-588)7661745-2 gnd rswk-swf Website (DE-588)4596172-4 gnd rswk-swf Optimierung (DE-588)4043664-0 gnd rswk-swf Nutzung (DE-588)4120814-6 gnd rswk-swf Softwarewerkzeug (DE-588)4116526-3 gnd rswk-swf Landing Page (DE-588)7661745-2 s Website (DE-588)4596172-4 s Nutzung (DE-588)4120814-6 s Optimierung (DE-588)4043664-0 s Softwarewerkzeug (DE-588)4116526-3 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-0-470-17462-3 Erscheint auch als Druck-Ausgabe, Paperback 0-470-17462-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=219846 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ash, Tim Landing page optimization the definitive guide to testing and tuning for conversions COMPUTERS / Digital Media / General bisacsh COMPUTERS / Web / User Generated Content bisacsh COMPUTERS / Interactive & Multimedia bisacsh COMPUTERS / Web / Site Design bisacsh Web sites Evaluation Web sites Testing Web sites Design Internet marketing Landing Page (DE-588)7661745-2 gnd Website (DE-588)4596172-4 gnd Optimierung (DE-588)4043664-0 gnd Nutzung (DE-588)4120814-6 gnd Softwarewerkzeug (DE-588)4116526-3 gnd |
| subject_GND | (DE-588)7661745-2 (DE-588)4596172-4 (DE-588)4043664-0 (DE-588)4120814-6 (DE-588)4116526-3 |
| title | Landing page optimization the definitive guide to testing and tuning for conversions |
| title_auth | Landing page optimization the definitive guide to testing and tuning for conversions |
| title_exact_search | Landing page optimization the definitive guide to testing and tuning for conversions |
| title_full | Landing page optimization the definitive guide to testing and tuning for conversions Tim Ash |
| title_fullStr | Landing page optimization the definitive guide to testing and tuning for conversions Tim Ash |
| title_full_unstemmed | Landing page optimization the definitive guide to testing and tuning for conversions Tim Ash |
| title_short | Landing page optimization |
| title_sort | landing page optimization the definitive guide to testing and tuning for conversions |
| title_sub | the definitive guide to testing and tuning for conversions |
| topic | COMPUTERS / Digital Media / General bisacsh COMPUTERS / Web / User Generated Content bisacsh COMPUTERS / Interactive & Multimedia bisacsh COMPUTERS / Web / Site Design bisacsh Web sites Evaluation Web sites Testing Web sites Design Internet marketing Landing Page (DE-588)7661745-2 gnd Website (DE-588)4596172-4 gnd Optimierung (DE-588)4043664-0 gnd Nutzung (DE-588)4120814-6 gnd Softwarewerkzeug (DE-588)4116526-3 gnd |
| topic_facet | COMPUTERS / Digital Media / General COMPUTERS / Web / User Generated Content COMPUTERS / Interactive & Multimedia COMPUTERS / Web / Site Design Web sites Evaluation Web sites Testing Web sites Design Internet marketing Landing Page Website Optimierung Nutzung Softwarewerkzeug |
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