Premium by design: how to understand, design and market high end products
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham, Surrey
Ashgate
c2011
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool : deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products and experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer : sequencing the genome of the high end mind |
| Beschreibung: | 1 Online-Ressource (xxix, 294 p.) |
| ISBN: | 9781409418900 1409418901 9781409418917 140941891X |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042968499 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2011 |||| o||u| ||||||eng d | ||
| 020 | |a 9781409418900 |9 978-1-4094-1890-0 | ||
| 020 | |a 1409418901 |9 1-4094-1890-1 | ||
| 020 | |a 9781409418917 |c electronic bk. |9 978-1-4094-1891-7 | ||
| 020 | |a 140941891X |c electronic bk. |9 1-4094-1891-X | ||
| 035 | |a (OCoLC)754765298 | ||
| 035 | |a (DE-599)BVBBV042968499 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.5/75 |2 22 | |
| 100 | 1 | |a Bevolo, Marco |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Premium by design |b how to understand, design and market high end products |c Marco Bevolo, Alex Gofman, Howard Moskowitz |
| 264 | 1 | |a Farnham, Surrey |b Ashgate |c c2011 | |
| 300 | |a 1 Online-Ressource (xxix, 294 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool : deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products and experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer : sequencing the genome of the high end mind | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Development / Business Development |2 bisacsh | |
| 650 | 7 | |a Luxuries |2 fast | |
| 650 | 7 | |a Luxury goods industry |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 7 | |a Product design |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Luxury goods industry | |
| 650 | 4 | |a Luxuries | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Product design | |
| 700 | 1 | |a Gofman, Alex |e Sonstige |4 oth | |
| 700 | 1 | |a Moskowitz, Howard R. |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390098 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA |a ZDB-4-EBU | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028394363 | ||
Datensatz im Suchindex
| _version_ | 1804175296760381440 |
|---|---|
| any_adam_object | |
| author | Bevolo, Marco |
| author_facet | Bevolo, Marco |
| author_role | aut |
| author_sort | Bevolo, Marco |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | BV042968499 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)754765298 (DE-599)BVBBV042968499 |
| dewey-full | 658.5/75 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/75 |
| dewey-search | 658.5/75 |
| dewey-sort | 3658.5 275 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02512nmm a2200493zc 4500</leader><controlfield tag="001">BV042968499</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2011 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781409418900</subfield><subfield code="9">978-1-4094-1890-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1409418901</subfield><subfield code="9">1-4094-1890-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781409418917</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-4094-1891-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">140941891X</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-4094-1891-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)754765298</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042968499</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.5/75</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bevolo, Marco</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Premium by design</subfield><subfield code="b">how to understand, design and market high end products</subfield><subfield code="c">Marco Bevolo, Alex Gofman, Howard Moskowitz</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Farnham, Surrey</subfield><subfield code="b">Ashgate</subfield><subfield code="c">c2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxix, 294 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool : deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products and experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer : sequencing the genome of the high end mind</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Development / Business Development</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Luxuries</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Luxury goods industry</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">New products</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Product design</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Luxury goods industry</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Luxuries</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product design</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gofman, Alex</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Moskowitz, Howard R.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390098</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028394363</subfield></datafield></record></collection> |
| id | DE-604.BV042968499 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:02Z |
| institution | BVB |
| isbn | 9781409418900 1409418901 9781409418917 140941891X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028394363 |
| oclc_num | 754765298 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xxix, 294 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Ashgate |
| record_format | marc |
| spelling | Bevolo, Marco Verfasser aut Premium by design how to understand, design and market high end products Marco Bevolo, Alex Gofman, Howard Moskowitz Farnham, Surrey Ashgate c2011 1 Online-Ressource (xxix, 294 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool : deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products and experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer : sequencing the genome of the high end mind BUSINESS & ECONOMICS / Development / Business Development bisacsh Luxuries fast Luxury goods industry fast New products fast Product design fast Wirtschaft Luxury goods industry Luxuries New products Product design Gofman, Alex Sonstige oth Moskowitz, Howard R. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390098 Aggregator Volltext |
| spellingShingle | Bevolo, Marco Premium by design how to understand, design and market high end products BUSINESS & ECONOMICS / Development / Business Development bisacsh Luxuries fast Luxury goods industry fast New products fast Product design fast Wirtschaft Luxury goods industry Luxuries New products Product design |
| title | Premium by design how to understand, design and market high end products |
| title_auth | Premium by design how to understand, design and market high end products |
| title_exact_search | Premium by design how to understand, design and market high end products |
| title_full | Premium by design how to understand, design and market high end products Marco Bevolo, Alex Gofman, Howard Moskowitz |
| title_fullStr | Premium by design how to understand, design and market high end products Marco Bevolo, Alex Gofman, Howard Moskowitz |
| title_full_unstemmed | Premium by design how to understand, design and market high end products Marco Bevolo, Alex Gofman, Howard Moskowitz |
| title_short | Premium by design |
| title_sort | premium by design how to understand design and market high end products |
| title_sub | how to understand, design and market high end products |
| topic | BUSINESS & ECONOMICS / Development / Business Development bisacsh Luxuries fast Luxury goods industry fast New products fast Product design fast Wirtschaft Luxury goods industry Luxuries New products Product design |
| topic_facet | BUSINESS & ECONOMICS / Development / Business Development Luxuries Luxury goods industry New products Product design Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390098 |
| work_keys_str_mv | AT bevolomarco premiumbydesignhowtounderstanddesignandmarkethighendproducts AT gofmanalex premiumbydesignhowtounderstanddesignandmarkethighendproducts AT moskowitzhowardr premiumbydesignhowtounderstanddesignandmarkethighendproducts |