Marketing for rainmakers: 52 rules of engagement to attract and retain customers for life
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
©2008
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Introduction: Making Rain While the Sun Shines. -- Section One. The Brand-Focused Rainmaking Marketer. -- ROE #1. Begin at the End. -- ROE #2. Be a Hobgoblin. -- ROE #3. Get Yourself Some Culture. -- ROE #4. Be True To Your School. -- ROE #5. Say It Like You Mean It. -- ROE #6. Broaden Your Brandwidth. -- ROE #7. Bow to the Wow. -- ROE #8. Stay Up, Sell Out, Cash In. -- Section Two. The Strategic Rainmaking Marketer. -- ROE #9. See the Forest in Every Tree. -- ROE #10. Feed the Lion and Spare the Mouse. -- ROE #11. Smarten Up. -- ROE #12. Manifest Your Destiny. -- ROE #13. Kill the Cat. -- ROE #14. Fuhgeddabout Woulda Coulda Shoulda. -- ROE #15. Muddy the Waters. -- ROE #16. Start From Scratch Section Three. The Tactical Rainmaking Marketer. -- ROE #17. Celebrate Smilestones. -- ROE #18. Ignore the Bliss. -- ROE #19. Stick It. -- ROE #20. Shorten Up to Sweeten Up. -- ROE #21. Face the Facts. -- ROE #22. Say No to Yes But. -- ROE #23. Sweat Like a Pig. -- ROE #24. Lose Your Head. -- ROE #25. Slow Down to Speed Up. -- ROE #26. Don't Just Because You Can. -- ROE #27. Show Them the Money. -- Section Four. The Customer-Focused Rainmaking Marketer. -- ROE #28. Walk a Mile in Your Customer's Shoes: Backwards. -- ROE #29. Reject IOUs. -- ROE #30. Act Big, Feel Small. -- ROE #31. Speak Greek Only in Greece. -- ROE #32. Listen To Be Heard. -- ROE #33. Say Nyet to Nyuk! -- ROE #34: Love'em or Leave'em. -- ROE #35. Go the Extra 18 Inches. -- ROE #36. Tarnish the Golden Rule. -- Section Five. The Competitive Rainmaking Marketer. -- ROE #37. See the Whites of Their Eyes. -- ROE #38. Shop Till You Drop. -- ROE #39. Experience the Experience. -- ROE #40. Choose to Lose. -- ROE #41. Analyze This. -- ROE #42. Expect the Unexpected. -- ROE #43. Give Up. -- Section Six. The Hard-Wired Rainmaking Marketer. -- ROE #44. Tell a Story Worth a Thousand Pictures. -- ROE #45. French KISS. -- ROE #46. Light Your Lying Pants on Fire. -- ROE #47. Sell Soft, Market Hard. -- ROE #48. Reduce Your Attention Spam. -- ROE #49. Choose Them Over Us. -- ROE #50. Just Don't Do Id. -- ROE #51. Suck It Up. -- ROE #52. Burn This Book |
| Beschreibung: | 1 Online-Ressource (xx, 279 pages) |
| ISBN: | 047037831X 9780470378311 9780470419533 0470419539 9780470378687 0470378689 0470247533 9780470247532 |
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| 245 | 1 | 0 | |a Marketing for rainmakers |b 52 rules of engagement to attract and retain customers for life |c Phil Fragasso |
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| 500 | |a Introduction: Making Rain While the Sun Shines. -- Section One. The Brand-Focused Rainmaking Marketer. -- ROE #1. Begin at the End. -- ROE #2. Be a Hobgoblin. -- ROE #3. Get Yourself Some Culture. -- ROE #4. Be True To Your School. -- ROE #5. Say It Like You Mean It. -- ROE #6. Broaden Your Brandwidth. -- ROE #7. Bow to the Wow. -- ROE #8. Stay Up, Sell Out, Cash In. -- Section Two. The Strategic Rainmaking Marketer. -- ROE #9. See the Forest in Every Tree. -- ROE #10. Feed the Lion and Spare the Mouse. -- ROE #11. Smarten Up. -- ROE #12. Manifest Your Destiny. -- ROE #13. Kill the Cat. -- ROE #14. Fuhgeddabout Woulda Coulda Shoulda. -- ROE #15. Muddy the Waters. -- ROE #16. Start From Scratch | ||
| 500 | |a Section Three. The Tactical Rainmaking Marketer. -- ROE #17. Celebrate Smilestones. -- ROE #18. Ignore the Bliss. -- ROE #19. Stick It. -- ROE #20. Shorten Up to Sweeten Up. -- ROE #21. Face the Facts. -- ROE #22. Say No to Yes But. -- ROE #23. Sweat Like a Pig. -- ROE #24. Lose Your Head. -- ROE #25. Slow Down to Speed Up. -- ROE #26. Don't Just Because You Can. -- ROE #27. Show Them the Money. -- Section Four. The Customer-Focused Rainmaking Marketer. -- ROE #28. Walk a Mile in Your Customer's Shoes: Backwards. -- ROE #29. Reject IOUs. -- ROE #30. Act Big, Feel Small. -- ROE #31. Speak Greek Only in Greece. -- ROE #32. Listen To Be Heard. -- ROE #33. Say Nyet to Nyuk! -- ROE #34: Love'em or Leave'em. -- ROE #35. Go the Extra 18 Inches. -- ROE #36. Tarnish the Golden Rule. -- Section Five. The Competitive Rainmaking Marketer. -- ROE #37. See the Whites of Their Eyes. -- ROE #38. Shop Till You Drop. -- ROE #39. Experience the Experience. -- ROE #40. Choose to Lose. -- ROE #41. Analyze This. -- ROE #42. Expect the Unexpected. -- ROE #43. Give Up. -- Section Six. The Hard-Wired Rainmaking Marketer. -- ROE #44. Tell a Story Worth a Thousand Pictures. -- ROE #45. French KISS. -- ROE #46. Light Your Lying Pants on Fire. -- ROE #47. Sell Soft, Market Hard. -- ROE #48. Reduce Your Attention Spam. -- ROE #49. Choose Them Over Us. -- ROE #50. Just Don't Do Id. -- ROE #51. Suck It Up. -- ROE #52. Burn This Book | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Fragasso, Philip M. |
| author_facet | Fragasso, Philip M. |
| author_role | aut |
| author_sort | Fragasso, Philip M. |
| author_variant | p m f pm pmf |
| building | Verbundindex |
| bvnumber | BV042968395 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)263493238 (DE-599)BVBBV042968395 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:02Z |
| institution | BVB |
| isbn | 047037831X 9780470378311 9780470419533 0470419539 9780470378687 0470378689 0470247533 9780470247532 |
| language | English |
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| spelling | Fragasso, Philip M. Verfasser aut Marketing for rainmakers 52 rules of engagement to attract and retain customers for life Phil Fragasso Hoboken, N.J. John Wiley & Sons ©2008 1 Online-Ressource (xx, 279 pages) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Introduction: Making Rain While the Sun Shines. -- Section One. The Brand-Focused Rainmaking Marketer. -- ROE #1. Begin at the End. -- ROE #2. Be a Hobgoblin. -- ROE #3. Get Yourself Some Culture. -- ROE #4. Be True To Your School. -- ROE #5. Say It Like You Mean It. -- ROE #6. Broaden Your Brandwidth. -- ROE #7. Bow to the Wow. -- ROE #8. Stay Up, Sell Out, Cash In. -- Section Two. The Strategic Rainmaking Marketer. -- ROE #9. See the Forest in Every Tree. -- ROE #10. Feed the Lion and Spare the Mouse. -- ROE #11. Smarten Up. -- ROE #12. Manifest Your Destiny. -- ROE #13. Kill the Cat. -- ROE #14. Fuhgeddabout Woulda Coulda Shoulda. -- ROE #15. Muddy the Waters. -- ROE #16. Start From Scratch Section Three. The Tactical Rainmaking Marketer. -- ROE #17. Celebrate Smilestones. -- ROE #18. Ignore the Bliss. -- ROE #19. Stick It. -- ROE #20. Shorten Up to Sweeten Up. -- ROE #21. Face the Facts. -- ROE #22. Say No to Yes But. -- ROE #23. Sweat Like a Pig. -- ROE #24. Lose Your Head. -- ROE #25. Slow Down to Speed Up. -- ROE #26. Don't Just Because You Can. -- ROE #27. Show Them the Money. -- Section Four. The Customer-Focused Rainmaking Marketer. -- ROE #28. Walk a Mile in Your Customer's Shoes: Backwards. -- ROE #29. Reject IOUs. -- ROE #30. Act Big, Feel Small. -- ROE #31. Speak Greek Only in Greece. -- ROE #32. Listen To Be Heard. -- ROE #33. Say Nyet to Nyuk! -- ROE #34: Love'em or Leave'em. -- ROE #35. Go the Extra 18 Inches. -- ROE #36. Tarnish the Golden Rule. -- Section Five. The Competitive Rainmaking Marketer. -- ROE #37. See the Whites of Their Eyes. -- ROE #38. Shop Till You Drop. -- ROE #39. Experience the Experience. -- ROE #40. Choose to Lose. -- ROE #41. Analyze This. -- ROE #42. Expect the Unexpected. -- ROE #43. Give Up. -- Section Six. The Hard-Wired Rainmaking Marketer. -- ROE #44. Tell a Story Worth a Thousand Pictures. -- ROE #45. French KISS. -- ROE #46. Light Your Lying Pants on Fire. -- ROE #47. Sell Soft, Market Hard. -- ROE #48. Reduce Your Attention Spam. -- ROE #49. Choose Them Over Us. -- ROE #50. Just Don't Do Id. -- ROE #51. Suck It Up. -- ROE #52. Burn This Book BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Customer relations fast Customer services fast Marketing fast Wirtschaft Customer relations Customer services Marketing http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=234665 Aggregator Volltext |
| spellingShingle | Fragasso, Philip M. Marketing for rainmakers 52 rules of engagement to attract and retain customers for life BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Customer relations fast Customer services fast Marketing fast Wirtschaft Customer relations Customer services Marketing |
| title | Marketing for rainmakers 52 rules of engagement to attract and retain customers for life |
| title_auth | Marketing for rainmakers 52 rules of engagement to attract and retain customers for life |
| title_exact_search | Marketing for rainmakers 52 rules of engagement to attract and retain customers for life |
| title_full | Marketing for rainmakers 52 rules of engagement to attract and retain customers for life Phil Fragasso |
| title_fullStr | Marketing for rainmakers 52 rules of engagement to attract and retain customers for life Phil Fragasso |
| title_full_unstemmed | Marketing for rainmakers 52 rules of engagement to attract and retain customers for life Phil Fragasso |
| title_short | Marketing for rainmakers |
| title_sort | marketing for rainmakers 52 rules of engagement to attract and retain customers for life |
| title_sub | 52 rules of engagement to attract and retain customers for life |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Customer relations fast Customer services fast Marketing fast Wirtschaft Customer relations Customer services Marketing |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Customer relations Customer services Marketing Wirtschaft |
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