The price is wrong: understanding what makes a price seem fair and the true cost of unfair pricing
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Maxwell, Sarah (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken, N.J. John Wiley & Sons ©2008
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references (pages 213-231) and index
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing
Beschreibung:1 Online-Ressource (xv, 240 pages)
ISBN:9780470226193
0470226196

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen