Public relations in India: new tasks and responsibilities
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Bibliographische Detailangaben
1. Verfasser: Vilanilam, John V. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks, Calif. SAGE 2011
Schlagworte:
Online-Zugang:FLA01
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Beschreibung:Includes bibliographical references and index
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication
A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes
Beschreibung:1 Online-Ressource (xvii, 291 p.)
ISBN:9788132107736
813210773X
9788132106296
8132106296

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