Corporate branding: Purpose/people/process : Towards the second wave of corporate branding
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Copenhagen
Copenhagen Business School Press
2006
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 Volltext |
| Beschreibung: | Electronic reproduction. Dawson Books. Mode of access: World Wide Web |
| Beschreibung: | 1 Online-Ressource (252 s.) |
| ISBN: | 8763099640 9788763099646 |
Internformat
MARC
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Datensatz im Suchindex
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| format | Electronic eBook |
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| indexdate | 2024-08-01T14:09:32Z |
| institution | BVB |
| isbn | 8763099640 9788763099646 |
| language | English |
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| publishDate | 2006 |
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| publisher | Copenhagen Business School Press |
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| spellingShingle | Corporate branding Purpose/people/process : Towards the second wave of corporate branding BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Wirtschaft Branding (Marketing) Brand name products Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd Corporate Identity (DE-588)4193565-2 gnd Unternehmen (DE-588)4061963-1 gnd |
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| title | Corporate branding Purpose/people/process : Towards the second wave of corporate branding |
| title_auth | Corporate branding Purpose/people/process : Towards the second wave of corporate branding |
| title_exact_search | Corporate branding Purpose/people/process : Towards the second wave of corporate branding |
| title_full | Corporate branding Purpose/people/process : Towards the second wave of corporate branding Edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba |
| title_fullStr | Corporate branding Purpose/people/process : Towards the second wave of corporate branding Edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba |
| title_full_unstemmed | Corporate branding Purpose/people/process : Towards the second wave of corporate branding Edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba |
| title_short | Corporate branding |
| title_sort | corporate branding purpose people process towards the second wave of corporate branding |
| title_sub | Purpose/people/process : Towards the second wave of corporate branding |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Wirtschaft Branding (Marketing) Brand name products Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd Corporate Identity (DE-588)4193565-2 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Brand name products Branding (Marketing) Wirtschaft Marke Markenpolitik Corporate Identity Unternehmen Aufsatzsammlung |
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