The handbook of marketing research: uses, misuses, and future advances
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks
Sage Publications
c2006
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Introduction : The changing world of marketing research - Rajiv Grover -- - Acknowledgments -- - pt. 1 - Foundational design -- - 1 - Trusted adviser : how it helps lay the foundations for insights - Rajiv Grover - and - Marco Vriens -- - 2 - Structuring market research departments and processes for optimal impact - Marco Vriens - and - Rajiv Grover -- - 3 - What do "Really Good" managers and "Really Good" researchers want of one another? - Lindsay Zaliman - and - Gerald Zaltman -- - pt. 2 - Data collection -- - 4 - Deep engagement with consumer experience : listening and learning with qualitative data - Eric J. Arnould - and - Amber Epp -- - 5 - Questionnaire design and scale development - Naresh K. Malhotra -- - 6 - Response biases in marketing research - Hans Boumgartner - and - Jan-Benedict E.M. Steenkamp -- - 7 - Online marketing research - Jeff Miller -- - 8 - Advanced techniques and technologies in online research - Scott M. Smith - Jared Smith - and - Chad R. Allred -- - 9 - Sampling and weighting - Dan Mallett -- - 10 - Dealing with missing data in surveys and databases - Marco Vriens - and - Sandip Sinharay pt. 3 - Analysis and modeling -- - 11 - Basic data analysis - Scott M. Smith - and - Gerald S. Albaum -- - 12 - Marketing decison support models : the marketing engineering approach - Gary L. Lilien - and - Arvind Rangaswamy -- - 13 - Using regression to answer "what if" - Donald R. Lehmann -- - 14 - Advanced regression models - Raghuram Iyengar - and - Sunil Gupta -- - 15 - Conjoint analysis : understanding consumer decision making - David Bakken - and - Curtis L. Frazier -- - 16 - Construction of efficient designs for discrete choice experiments - Warren F. Kuhfield -- - 17 - Structural equation modeling - Victoria Savalei - and - Peter M. Bentler -- - 18 - Cluster analysis and factor analysis - Subhash Sharma - and - Ajith Kumar -- - 19 - Latent structure regression - Wayne S. DeSarbo - Wagner A. Kamakura - and - Michel Wedel -- - 20 - Hierachical Bayes models - Greg M. Allenby - and - Peer E. Rossi -- - 21 - Hazard/survival models in marketing - Pradeep K. Chintagunta - and - Xiaojing Dong -- - 22 - An introduction to data mining - Christopher R. Stephens - and - R. Sukumar pt. 4 - Conceptual applications -- - 23 - Ad testing - Allen L. Ballinger - and - William A. Cook -- - 24 - Modeling marketing mix - Gerard J. Tellis -- - 25 - A guide to the design and execution of segmentation studies - William R. Dillon - and - Soumen Mukherjee -- - 26 - Measuring brand equity - Kevin Lane Keller -- - 27 - Consumer satisfaction research - Richard L. Oliver -- - 28 - Measuring customer equity and calculating marketing ROI - Roland T. Rust - Katherine N. Lemon - and - Valarie A. Zeithaml -- - 29 - Customer lifetime value - V. Kumar -- - 30 - International marketing research - V. Kumar -- - 31 - Marketing management support systems and their implication for marketing research - Gerritt H. Van Bruggen - and - Berend Wierenga -- - Author index -- - Subject index -- - About the editors -- - About the contributors Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses |
| Beschreibung: | 1 Online-Ressource (xi, 705 p.) |
| ISBN: | 9781412973380 1412973384 9781412909976 9781452261539 1452261539 |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Introduction : The changing world of marketing research - Rajiv Grover -- - Acknowledgments -- - pt. 1 - Foundational design -- - 1 - Trusted adviser : how it helps lay the foundations for insights - Rajiv Grover - and - Marco Vriens -- - 2 - Structuring market research departments and processes for optimal impact - Marco Vriens - and - Rajiv Grover -- - 3 - What do "Really Good" managers and "Really Good" researchers want of one another? - Lindsay Zaliman - and - Gerald Zaltman -- - pt. 2 - Data collection -- - 4 - Deep engagement with consumer experience : listening and learning with qualitative data - Eric J. Arnould - and - Amber Epp -- - 5 - Questionnaire design and scale development - Naresh K. Malhotra -- - 6 - Response biases in marketing research - Hans Boumgartner - and - Jan-Benedict E.M. Steenkamp -- - 7 - Online marketing research - Jeff Miller -- - 8 - Advanced techniques and technologies in online research - Scott M. Smith - Jared Smith - and - Chad R. Allred -- - 9 - Sampling and weighting - Dan Mallett -- - 10 - Dealing with missing data in surveys and databases - Marco Vriens - and - Sandip Sinharay | ||
| 500 | |a pt. 3 - Analysis and modeling -- - 11 - Basic data analysis - Scott M. Smith - and - Gerald S. Albaum -- - 12 - Marketing decison support models : the marketing engineering approach - Gary L. Lilien - and - Arvind Rangaswamy -- - 13 - Using regression to answer "what if" - Donald R. Lehmann -- - 14 - Advanced regression models - Raghuram Iyengar - and - Sunil Gupta -- - 15 - Conjoint analysis : understanding consumer decision making - David Bakken - and - Curtis L. Frazier -- - 16 - Construction of efficient designs for discrete choice experiments - Warren F. Kuhfield -- - 17 - Structural equation modeling - Victoria Savalei - and - Peter M. Bentler -- - 18 - Cluster analysis and factor analysis - Subhash Sharma - and - Ajith Kumar -- - 19 - Latent structure regression - Wayne S. DeSarbo - Wagner A. Kamakura - and - Michel Wedel -- - 20 - Hierachical Bayes models - Greg M. Allenby - and - Peer E. Rossi -- - 21 - Hazard/survival models in marketing - Pradeep K. Chintagunta - and - Xiaojing Dong -- - 22 - An introduction to data mining - Christopher R. Stephens - and - R. Sukumar | ||
| 500 | |a pt. 4 - Conceptual applications -- - 23 - Ad testing - Allen L. Ballinger - and - William A. Cook -- - 24 - Modeling marketing mix - Gerard J. Tellis -- - 25 - A guide to the design and execution of segmentation studies - William R. Dillon - and - Soumen Mukherjee -- - 26 - Measuring brand equity - Kevin Lane Keller -- - 27 - Consumer satisfaction research - Richard L. Oliver -- - 28 - Measuring customer equity and calculating marketing ROI - Roland T. Rust - Katherine N. Lemon - and - Valarie A. Zeithaml -- - 29 - Customer lifetime value - V. Kumar -- - 30 - International marketing research - V. Kumar -- - 31 - Marketing management support systems and their implication for marketing research - Gerritt H. Van Bruggen - and - Berend Wierenga -- - Author index -- - Subject index -- - About the editors -- - About the contributors | ||
| 500 | |a Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses | ||
| 650 | 4 | |a Marketing / Recherche | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 7 | |a Marketingforschung |2 swd | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Grover, Rajiv |e Sonstige |0 (DE-588)170432238 |4 oth | |
| 700 | 1 | |a Vriens, Marco |d 1959- |e Sonstige |0 (DE-588)17296024X |4 oth | |
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Datensatz im Suchindex
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042967825 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:01Z |
| institution | BVB |
| isbn | 9781412973380 1412973384 9781412909976 9781452261539 1452261539 |
| language | English |
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| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xi, 705 p.) |
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| spelling | The handbook of marketing research uses, misuses, and future advances edited by Rajiv Grover, Marco Vriens Thousand Oaks Sage Publications c2006 1 Online-Ressource (xi, 705 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction : The changing world of marketing research - Rajiv Grover -- - Acknowledgments -- - pt. 1 - Foundational design -- - 1 - Trusted adviser : how it helps lay the foundations for insights - Rajiv Grover - and - Marco Vriens -- - 2 - Structuring market research departments and processes for optimal impact - Marco Vriens - and - Rajiv Grover -- - 3 - What do "Really Good" managers and "Really Good" researchers want of one another? - Lindsay Zaliman - and - Gerald Zaltman -- - pt. 2 - Data collection -- - 4 - Deep engagement with consumer experience : listening and learning with qualitative data - Eric J. Arnould - and - Amber Epp -- - 5 - Questionnaire design and scale development - Naresh K. Malhotra -- - 6 - Response biases in marketing research - Hans Boumgartner - and - Jan-Benedict E.M. Steenkamp -- - 7 - Online marketing research - Jeff Miller -- - 8 - Advanced techniques and technologies in online research - Scott M. Smith - Jared Smith - and - Chad R. Allred -- - 9 - Sampling and weighting - Dan Mallett -- - 10 - Dealing with missing data in surveys and databases - Marco Vriens - and - Sandip Sinharay pt. 3 - Analysis and modeling -- - 11 - Basic data analysis - Scott M. Smith - and - Gerald S. Albaum -- - 12 - Marketing decison support models : the marketing engineering approach - Gary L. Lilien - and - Arvind Rangaswamy -- - 13 - Using regression to answer "what if" - Donald R. Lehmann -- - 14 - Advanced regression models - Raghuram Iyengar - and - Sunil Gupta -- - 15 - Conjoint analysis : understanding consumer decision making - David Bakken - and - Curtis L. Frazier -- - 16 - Construction of efficient designs for discrete choice experiments - Warren F. Kuhfield -- - 17 - Structural equation modeling - Victoria Savalei - and - Peter M. Bentler -- - 18 - Cluster analysis and factor analysis - Subhash Sharma - and - Ajith Kumar -- - 19 - Latent structure regression - Wayne S. DeSarbo - Wagner A. Kamakura - and - Michel Wedel -- - 20 - Hierachical Bayes models - Greg M. Allenby - and - Peer E. Rossi -- - 21 - Hazard/survival models in marketing - Pradeep K. Chintagunta - and - Xiaojing Dong -- - 22 - An introduction to data mining - Christopher R. Stephens - and - R. Sukumar pt. 4 - Conceptual applications -- - 23 - Ad testing - Allen L. Ballinger - and - William A. Cook -- - 24 - Modeling marketing mix - Gerard J. Tellis -- - 25 - A guide to the design and execution of segmentation studies - William R. Dillon - and - Soumen Mukherjee -- - 26 - Measuring brand equity - Kevin Lane Keller -- - 27 - Consumer satisfaction research - Richard L. Oliver -- - 28 - Measuring customer equity and calculating marketing ROI - Roland T. Rust - Katherine N. Lemon - and - Valarie A. Zeithaml -- - 29 - Customer lifetime value - V. Kumar -- - 30 - International marketing research - V. Kumar -- - 31 - Marketing management support systems and their implication for marketing research - Gerritt H. Van Bruggen - and - Berend Wierenga -- - Author index -- - Subject index -- - About the editors -- - About the contributors Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses Marketing / Recherche Marktonderzoek gtt Marketingforschung swd BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Wirtschaft Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s 1\p DE-604 Grover, Rajiv Sonstige (DE-588)170432238 oth Vriens, Marco 1959- Sonstige (DE-588)17296024X oth Erscheint auch als Druck-Ausgabe, Hardcover 1-4129-0997-X http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474707 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The handbook of marketing research uses, misuses, and future advances Marketing / Recherche Marktonderzoek gtt Marketingforschung swd BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Wirtschaft Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 |
| title | The handbook of marketing research uses, misuses, and future advances |
| title_auth | The handbook of marketing research uses, misuses, and future advances |
| title_exact_search | The handbook of marketing research uses, misuses, and future advances |
| title_full | The handbook of marketing research uses, misuses, and future advances edited by Rajiv Grover, Marco Vriens |
| title_fullStr | The handbook of marketing research uses, misuses, and future advances edited by Rajiv Grover, Marco Vriens |
| title_full_unstemmed | The handbook of marketing research uses, misuses, and future advances edited by Rajiv Grover, Marco Vriens |
| title_short | The handbook of marketing research |
| title_sort | the handbook of marketing research uses misuses and future advances |
| title_sub | uses, misuses, and future advances |
| topic | Marketing / Recherche Marktonderzoek gtt Marketingforschung swd BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Wirtschaft Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing / Recherche Marktonderzoek Marketingforschung BUSINESS & ECONOMICS / Marketing / Research Marketing research Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474707 |
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