How to measure anything: finding the value of "intangibles" in business
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Bibliographische Detailangaben
1. Verfasser: Hubbard, Douglas W. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken, N.J. John Wiley & Sons ©2007
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references and index
The intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk : introduction to the Monte Carlo -- Measuring the value of information -- The transition : from what measure to how to measure -- Sampling reality : how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference & attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement method : applied information economics -- Bringing the pieces together
Beschreibung:1 Online-Ressource (xv, 287 pages)
ISBN:9780470173978
0470173971

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