Small firms in global competition:
Gespeichert in:
Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York Oxford University Press 1994
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Online-Zugang:Volltext
Beschreibung:"A research book from the International Business Education and Research Program, University of Southern California."
Includes bibliographical references and index
As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments
Beschreibung:1 Online-Ressource (xiv, 142 p.)
ISBN:1429405449
9781429405447
9780195078251
1280526424
9781280526428

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