Nonprofit internet strategies: best practices for marketing, communications, and fundraising success
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
©2005
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Cover Table of Contents Foreword Introduction Chapter 1: ePhilanthropy Strategy: Where Relationship Building, Fundraising, and Technology Meet DEFINING ePHILANTHROPY CREATING AN INTEGRATED ePHILANTHROPY STRATEGY (IEPS) DONORS MUST BE ASKED BACK TO THE FUTURE SIX CATEGORIES OF SERVICES COMMUNICATION/EDUCATION AND STEWARDSHIP ONLINE DONATIONS AND MEMBERSHIP PROSPECT RESEARCH VOLUNTEER RECRUITMENT AND MANAGEMENT RELATIONSHIP BUILDING AND ADVOCACY CONCLUSION ENDNOTES Chapter 2: It All Begins with Strategy: Using the Internet as a Strategic Tool A COMMON SITUATION EARLY RETURNS ON ePHILANTHROPY ORGANIZATIONAL STRATEGY DEVELOPING AND ALIGNING STRATEGY THE FUNDAMENTALS OF STRATEGY MISSION, OBJECTIVES, AND ACTIVITIES CONSTITUENCY APPLYING STRATEGY SAMPLE CASE CONCLUSION ENDNOTES Chapter 3: Multichannel Marketing MARKETING WITH A CHEFS HELP A CHEF IN A VIRGIN LAND KNOCKING DOWN WALLS ONE WAY OR TWO WAYS CREATIVITY FOR BETTER RESULTS DONOR RELATIONSHIP ONLINE: EFFICIENT, FAST, - AND CHEAP CONCLUSION Chapter 4: Staffing ePhilanthropy HAVING THE RIGHT FOUNDATION THE ISHIKAWA FISHBONE DEPARTMENTS, TEAMS, - AND TITLES TECHNOLOGY JOBS IN-HOUSE VERSUS OUTSOURCING MANAGING CONCLUSION Chapter 5: Integrating Online and Offline Databases to Serve Constituents Better INTRODUCTION AN ONLINE DATABASE VERSUS AN OFFLINE DATABASE WHICH DATABASE IS RIGHT FOR ME? HOW DOES MY DATABASE INTEGRATE WITH MY WEB SITE? INTEGRATING ASPS WITH YOUR CURRENT FUNDRAISING DATABASE WHAT IS DONOR DEVELOPMENT? PROSPECT RESEARCH DATA MINING AND DATA OR PROSPECT SCREENING PRIVACY BEST PRACTICES CONFIDENTIALITY AND YOUR DATABASE SHARING INFORMATION USING YOUR OFFLINE DATABASE ONLINE CASE STUDY: THE CHILDRENS WISH FOUNDATION OF CANADA THE VAST GALAXY OF THE INTERNET THE CHALLENGE SUGGESTED READINGS ENDNOTES Chapter 6: Online Community Building THE NATURE OF THE NET THE BASICS OF ONLINE MARKETING GIVE YOUR VISITORS WHAT THEY ARE LOOKING FOR BUILDING AN ONLINE MARKETING STRATEGY CONCLUSION ADDITIONAL SOURCES Chapter 7: Building Successful Online Communities MOVING TOWARD A NEW MODEL OF ONLINE COMMUNITY STRATEGIES FOR - BUILDING COMMUNITY Chapter 8: Building Your Brand Online THE BASIC BRANDING BUILDING BLOCKS TAKING YOUR BRAND ONLINE WHAT MAKES A SUCCESSFUL BRAND ONLINE? INTERACTIVITY IS KEY ITS ALL ABOUT TRUST THE BRANDING EDGE FOR THE NONPROFIT SECTOR Chapter 9: Inspiring Donors Online: How Your Message Can Make People Feel Extraordinary THE AWAKENING THE DONOR THE MESSAGE CAREFULLY DESIGN THE MESSAGE HOPEFUL EMILY Chapter 10: Online Advocacy: How the Internet Is Transforming the Way Nonprofits Reach, Motivate, - and Retain Supporters INTRODUCTION DEFINING ADVOCACY HOW INTERNET TECHNOLOGY IS TRANSFORMING ADVOCACY HOW ONLINE ADVOCACY IMPACTS FUNCTIONS IN ADDITION TO PUBLIC POLICY CASE STUDY: A STORY ABOUT AN ADVOCATE BECOMING A STRONG FINANCIAL CONTRIBUTOR TRENDS AND PREDICTIONS CONCLUSION ENDNOTES Chapter 11: Volunteer Recruitment and Management ONLINE VOLUNTEER MATCHING EXPANDING THE BOUNDARIES OF VOLUNTEERING VIRTUAL VOLUNTEERING MANAGE AND RETAIN VOLUNTEERS RECOGNIZING VOLUNTEER EFFORTS INTEGRATING ONLINE AND OFFLINE METHODS NEW DIRECTIONS CONCLUSION ENDNOTES Chapter 12: e-Stewardship or e-VRM: Building and Managing Lasting and Profitable Relationships Online INTRODUCTION NEW TECHNOLOGIES ARE CHANGING THE ART OF THE POSSIBLE CASE STUDY: GREENPEACE INTERNATIONAL OTHER CASE STUDIES FROM AROUND THE WORLD CONCLUSION ENDNOTES Chapter 13: Introduction to Building an Integrated Fundraising Strategy INTRODUCTION THE CHALLENGES AND OPPORTUNITIES OF MODERN FUNDRAISING MESSAGING FUNDAMENTALS THE - ONLINE ENVIRONMENT THE ONLINE EXPERIENCE PREVENTING THE INTERNET FROM BEING A LOOSE THREAD THE TRUTH ABOUT DONORS ONLINE DONATION TOOLS WEAVING THE FABRIC TO RECRUIT, CULTIVATE, AND RETAIN DONORS CONCLUSION TECHNOLOGY PROVIDERS AND RESOURCES Chapter 14: Annual Giving: Acquiring, Cultivating |
| Beschreibung: | 1 Online-Ressource (xiv, 345 pages) |
| ISBN: | 0471716197 9780471716198 9780471691884 0471691887 |
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| 245 | 1 | 0 | |a Nonprofit internet strategies |b best practices for marketing, communications, and fundraising success |c [edited by] Ted Hart, James M. Greenfield, Michael Johnston |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Cover Table of Contents Foreword Introduction Chapter 1: ePhilanthropy Strategy: Where Relationship Building, Fundraising, and Technology Meet DEFINING ePHILANTHROPY CREATING AN INTEGRATED ePHILANTHROPY STRATEGY (IEPS) DONORS MUST BE ASKED BACK TO THE FUTURE SIX CATEGORIES OF SERVICES COMMUNICATION/EDUCATION AND STEWARDSHIP ONLINE DONATIONS AND MEMBERSHIP PROSPECT RESEARCH VOLUNTEER RECRUITMENT AND MANAGEMENT RELATIONSHIP BUILDING AND ADVOCACY CONCLUSION ENDNOTES Chapter 2: It All Begins with Strategy: Using the Internet as a Strategic Tool A COMMON SITUATION EARLY RETURNS ON ePHILANTHROPY ORGANIZATIONAL STRATEGY DEVELOPING AND ALIGNING STRATEGY THE FUNDAMENTALS OF STRATEGY MISSION, OBJECTIVES, AND ACTIVITIES CONSTITUENCY APPLYING STRATEGY SAMPLE CASE CONCLUSION ENDNOTES Chapter 3: Multichannel Marketing MARKETING WITH A CHEFS HELP A CHEF IN A VIRGIN LAND KNOCKING DOWN WALLS ONE WAY OR TWO WAYS CREATIVITY FOR BETTER RESULTS DONOR RELATIONSHIP ONLINE: EFFICIENT, FAST, | ||
| 500 | |a - AND CHEAP CONCLUSION Chapter 4: Staffing ePhilanthropy HAVING THE RIGHT FOUNDATION THE ISHIKAWA FISHBONE DEPARTMENTS, TEAMS, | ||
| 500 | |a - AND TITLES TECHNOLOGY JOBS IN-HOUSE VERSUS OUTSOURCING MANAGING CONCLUSION Chapter 5: Integrating Online and Offline Databases to Serve Constituents Better INTRODUCTION AN ONLINE DATABASE VERSUS AN OFFLINE DATABASE WHICH DATABASE IS RIGHT FOR ME? HOW DOES MY DATABASE INTEGRATE WITH MY WEB SITE? INTEGRATING ASPS WITH YOUR CURRENT FUNDRAISING DATABASE WHAT IS DONOR DEVELOPMENT? PROSPECT RESEARCH DATA MINING AND DATA OR PROSPECT SCREENING PRIVACY BEST PRACTICES CONFIDENTIALITY AND YOUR DATABASE SHARING INFORMATION USING YOUR OFFLINE DATABASE ONLINE CASE STUDY: THE CHILDRENS WISH FOUNDATION OF CANADA THE VAST GALAXY OF THE INTERNET THE CHALLENGE SUGGESTED READINGS ENDNOTES Chapter 6: Online Community Building THE NATURE OF THE NET THE BASICS OF ONLINE MARKETING GIVE YOUR VISITORS WHAT THEY ARE LOOKING FOR BUILDING AN ONLINE MARKETING STRATEGY CONCLUSION ADDITIONAL SOURCES Chapter 7: Building Successful Online Communities MOVING TOWARD A NEW MODEL OF ONLINE COMMUNITY STRATEGIES FOR | ||
| 500 | |a - BUILDING COMMUNITY Chapter 8: Building Your Brand Online THE BASIC BRANDING BUILDING BLOCKS TAKING YOUR BRAND ONLINE WHAT MAKES A SUCCESSFUL BRAND ONLINE? INTERACTIVITY IS KEY ITS ALL ABOUT TRUST THE BRANDING EDGE FOR THE NONPROFIT SECTOR Chapter 9: Inspiring Donors Online: How Your Message Can Make People Feel Extraordinary THE AWAKENING THE DONOR THE MESSAGE CAREFULLY DESIGN THE MESSAGE HOPEFUL EMILY Chapter 10: Online Advocacy: How the Internet Is Transforming the Way Nonprofits Reach, Motivate, | ||
| 500 | |a - and Retain Supporters INTRODUCTION DEFINING ADVOCACY HOW INTERNET TECHNOLOGY IS TRANSFORMING ADVOCACY HOW ONLINE ADVOCACY IMPACTS FUNCTIONS IN ADDITION TO PUBLIC POLICY CASE STUDY: A STORY ABOUT AN ADVOCATE BECOMING A STRONG FINANCIAL CONTRIBUTOR TRENDS AND PREDICTIONS CONCLUSION ENDNOTES Chapter 11: Volunteer Recruitment and Management ONLINE VOLUNTEER MATCHING EXPANDING THE BOUNDARIES OF VOLUNTEERING VIRTUAL VOLUNTEERING MANAGE AND RETAIN VOLUNTEERS RECOGNIZING VOLUNTEER EFFORTS INTEGRATING ONLINE AND OFFLINE METHODS NEW DIRECTIONS CONCLUSION ENDNOTES Chapter 12: e-Stewardship or e-VRM: Building and Managing Lasting and Profitable Relationships Online INTRODUCTION NEW TECHNOLOGIES ARE CHANGING THE ART OF THE POSSIBLE CASE STUDY: GREENPEACE INTERNATIONAL OTHER CASE STUDIES FROM AROUND THE WORLD CONCLUSION ENDNOTES Chapter 13: Introduction to Building an Integrated Fundraising Strategy INTRODUCTION THE CHALLENGES AND OPPORTUNITIES OF MODERN FUNDRAISING MESSAGING FUNDAMENTALS THE | ||
| 500 | |a - ONLINE ENVIRONMENT THE ONLINE EXPERIENCE PREVENTING THE INTERNET FROM BEING A LOOSE THREAD THE TRUTH ABOUT DONORS ONLINE DONATION TOOLS WEAVING THE FABRIC TO RECRUIT, CULTIVATE, AND RETAIN DONORS CONCLUSION TECHNOLOGY PROVIDERS AND RESOURCES Chapter 14: Annual Giving: Acquiring, Cultivating | ||
| 650 | 4 | |a Marketing sur Internet / Ressources Internet | |
| 650 | 4 | |a Associations sans but lucratif / Ressources Internet | |
| 650 | 4 | |a Internet | |
| 650 | 4 | |a Télécommunications | |
| 650 | 4 | |a Collecte de fonds / Ressources Internet | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a Fund raising / Computer network resources |2 fast | |
| 650 | 7 | |a Internet |2 fast | |
| 650 | 7 | |a Internet marketing / Computer network resources |2 fast | |
| 650 | 7 | |a Nonprofit organizations / Computer network resources |2 fast | |
| 650 | 7 | |a Telecommunication |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Internet marketing |x Computer network resources | |
| 650 | 4 | |a Nonprofit organizations |x Computer network resources | |
| 650 | 4 | |a Internet | |
| 650 | 4 | |a Telecommunication | |
| 650 | 4 | |a Fund raising |x Computer network resources | |
| 700 | 1 | |a Hart, Ted |d 1964- |e Sonstige |0 (DE-588)173768601 |4 oth | |
| 700 | 1 | |a Greenfield, James M. |e Sonstige |4 oth | |
| 700 | 1 | |a Johnston, Michael |e Sonstige |0 (DE-588)1049476123 |4 oth | |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:00Z |
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| isbn | 0471716197 9780471716198 9780471691884 0471691887 |
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| record_format | marc |
| spelling | Nonprofit internet strategies best practices for marketing, communications, and fundraising success [edited by] Ted Hart, James M. Greenfield, Michael Johnston Hoboken, N.J. Wiley ©2005 1 Online-Ressource (xiv, 345 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Cover Table of Contents Foreword Introduction Chapter 1: ePhilanthropy Strategy: Where Relationship Building, Fundraising, and Technology Meet DEFINING ePHILANTHROPY CREATING AN INTEGRATED ePHILANTHROPY STRATEGY (IEPS) DONORS MUST BE ASKED BACK TO THE FUTURE SIX CATEGORIES OF SERVICES COMMUNICATION/EDUCATION AND STEWARDSHIP ONLINE DONATIONS AND MEMBERSHIP PROSPECT RESEARCH VOLUNTEER RECRUITMENT AND MANAGEMENT RELATIONSHIP BUILDING AND ADVOCACY CONCLUSION ENDNOTES Chapter 2: It All Begins with Strategy: Using the Internet as a Strategic Tool A COMMON SITUATION EARLY RETURNS ON ePHILANTHROPY ORGANIZATIONAL STRATEGY DEVELOPING AND ALIGNING STRATEGY THE FUNDAMENTALS OF STRATEGY MISSION, OBJECTIVES, AND ACTIVITIES CONSTITUENCY APPLYING STRATEGY SAMPLE CASE CONCLUSION ENDNOTES Chapter 3: Multichannel Marketing MARKETING WITH A CHEFS HELP A CHEF IN A VIRGIN LAND KNOCKING DOWN WALLS ONE WAY OR TWO WAYS CREATIVITY FOR BETTER RESULTS DONOR RELATIONSHIP ONLINE: EFFICIENT, FAST, - AND CHEAP CONCLUSION Chapter 4: Staffing ePhilanthropy HAVING THE RIGHT FOUNDATION THE ISHIKAWA FISHBONE DEPARTMENTS, TEAMS, - AND TITLES TECHNOLOGY JOBS IN-HOUSE VERSUS OUTSOURCING MANAGING CONCLUSION Chapter 5: Integrating Online and Offline Databases to Serve Constituents Better INTRODUCTION AN ONLINE DATABASE VERSUS AN OFFLINE DATABASE WHICH DATABASE IS RIGHT FOR ME? HOW DOES MY DATABASE INTEGRATE WITH MY WEB SITE? INTEGRATING ASPS WITH YOUR CURRENT FUNDRAISING DATABASE WHAT IS DONOR DEVELOPMENT? PROSPECT RESEARCH DATA MINING AND DATA OR PROSPECT SCREENING PRIVACY BEST PRACTICES CONFIDENTIALITY AND YOUR DATABASE SHARING INFORMATION USING YOUR OFFLINE DATABASE ONLINE CASE STUDY: THE CHILDRENS WISH FOUNDATION OF CANADA THE VAST GALAXY OF THE INTERNET THE CHALLENGE SUGGESTED READINGS ENDNOTES Chapter 6: Online Community Building THE NATURE OF THE NET THE BASICS OF ONLINE MARKETING GIVE YOUR VISITORS WHAT THEY ARE LOOKING FOR BUILDING AN ONLINE MARKETING STRATEGY CONCLUSION ADDITIONAL SOURCES Chapter 7: Building Successful Online Communities MOVING TOWARD A NEW MODEL OF ONLINE COMMUNITY STRATEGIES FOR - BUILDING COMMUNITY Chapter 8: Building Your Brand Online THE BASIC BRANDING BUILDING BLOCKS TAKING YOUR BRAND ONLINE WHAT MAKES A SUCCESSFUL BRAND ONLINE? INTERACTIVITY IS KEY ITS ALL ABOUT TRUST THE BRANDING EDGE FOR THE NONPROFIT SECTOR Chapter 9: Inspiring Donors Online: How Your Message Can Make People Feel Extraordinary THE AWAKENING THE DONOR THE MESSAGE CAREFULLY DESIGN THE MESSAGE HOPEFUL EMILY Chapter 10: Online Advocacy: How the Internet Is Transforming the Way Nonprofits Reach, Motivate, - and Retain Supporters INTRODUCTION DEFINING ADVOCACY HOW INTERNET TECHNOLOGY IS TRANSFORMING ADVOCACY HOW ONLINE ADVOCACY IMPACTS FUNCTIONS IN ADDITION TO PUBLIC POLICY CASE STUDY: A STORY ABOUT AN ADVOCATE BECOMING A STRONG FINANCIAL CONTRIBUTOR TRENDS AND PREDICTIONS CONCLUSION ENDNOTES Chapter 11: Volunteer Recruitment and Management ONLINE VOLUNTEER MATCHING EXPANDING THE BOUNDARIES OF VOLUNTEERING VIRTUAL VOLUNTEERING MANAGE AND RETAIN VOLUNTEERS RECOGNIZING VOLUNTEER EFFORTS INTEGRATING ONLINE AND OFFLINE METHODS NEW DIRECTIONS CONCLUSION ENDNOTES Chapter 12: e-Stewardship or e-VRM: Building and Managing Lasting and Profitable Relationships Online INTRODUCTION NEW TECHNOLOGIES ARE CHANGING THE ART OF THE POSSIBLE CASE STUDY: GREENPEACE INTERNATIONAL OTHER CASE STUDIES FROM AROUND THE WORLD CONCLUSION ENDNOTES Chapter 13: Introduction to Building an Integrated Fundraising Strategy INTRODUCTION THE CHALLENGES AND OPPORTUNITIES OF MODERN FUNDRAISING MESSAGING FUNDAMENTALS THE - ONLINE ENVIRONMENT THE ONLINE EXPERIENCE PREVENTING THE INTERNET FROM BEING A LOOSE THREAD THE TRUTH ABOUT DONORS ONLINE DONATION TOOLS WEAVING THE FABRIC TO RECRUIT, CULTIVATE, AND RETAIN DONORS CONCLUSION TECHNOLOGY PROVIDERS AND RESOURCES Chapter 14: Annual Giving: Acquiring, Cultivating Marketing sur Internet / Ressources Internet Associations sans but lucratif / Ressources Internet Internet Télécommunications Collecte de fonds / Ressources Internet BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh Fund raising / Computer network resources fast Internet fast Internet marketing / Computer network resources fast Nonprofit organizations / Computer network resources fast Telecommunication fast Wirtschaft Internet marketing Computer network resources Nonprofit organizations Computer network resources Telecommunication Fund raising Computer network resources Hart, Ted 1964- Sonstige (DE-588)173768601 oth Greenfield, James M. Sonstige oth Johnston, Michael Sonstige (DE-588)1049476123 oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=129356 Aggregator Volltext |
| spellingShingle | Nonprofit internet strategies best practices for marketing, communications, and fundraising success Marketing sur Internet / Ressources Internet Associations sans but lucratif / Ressources Internet Internet Télécommunications Collecte de fonds / Ressources Internet BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh Fund raising / Computer network resources fast Internet fast Internet marketing / Computer network resources fast Nonprofit organizations / Computer network resources fast Telecommunication fast Wirtschaft Internet marketing Computer network resources Nonprofit organizations Computer network resources Telecommunication Fund raising Computer network resources |
| title | Nonprofit internet strategies best practices for marketing, communications, and fundraising success |
| title_auth | Nonprofit internet strategies best practices for marketing, communications, and fundraising success |
| title_exact_search | Nonprofit internet strategies best practices for marketing, communications, and fundraising success |
| title_full | Nonprofit internet strategies best practices for marketing, communications, and fundraising success [edited by] Ted Hart, James M. Greenfield, Michael Johnston |
| title_fullStr | Nonprofit internet strategies best practices for marketing, communications, and fundraising success [edited by] Ted Hart, James M. Greenfield, Michael Johnston |
| title_full_unstemmed | Nonprofit internet strategies best practices for marketing, communications, and fundraising success [edited by] Ted Hart, James M. Greenfield, Michael Johnston |
| title_short | Nonprofit internet strategies |
| title_sort | nonprofit internet strategies best practices for marketing communications and fundraising success |
| title_sub | best practices for marketing, communications, and fundraising success |
| topic | Marketing sur Internet / Ressources Internet Associations sans but lucratif / Ressources Internet Internet Télécommunications Collecte de fonds / Ressources Internet BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh Fund raising / Computer network resources fast Internet fast Internet marketing / Computer network resources fast Nonprofit organizations / Computer network resources fast Telecommunication fast Wirtschaft Internet marketing Computer network resources Nonprofit organizations Computer network resources Telecommunication Fund raising Computer network resources |
| topic_facet | Marketing sur Internet / Ressources Internet Associations sans but lucratif / Ressources Internet Internet Télécommunications Collecte de fonds / Ressources Internet BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management Fund raising / Computer network resources Internet marketing / Computer network resources Nonprofit organizations / Computer network resources Telecommunication Wirtschaft Internet marketing Computer network resources Nonprofit organizations Computer network resources Fund raising Computer network resources |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=129356 |
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