In search of the obvious: the antidote for today's marketing mess
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
©2008
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (pages 195-197) and index In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:. Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of pr |
| Beschreibung: | 1 Online-Ressource (xv, 208 pages) |
| ISBN: | 9780470399309 0470399309 |
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| 500 | |a Includes bibliographical references (pages 195-197) and index | ||
| 500 | |a In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems | ||
| 500 | |a This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:. Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of pr | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Trout, Jack |
| author_facet | Trout, Jack |
| author_role | aut |
| author_sort | Trout, Jack |
| author_variant | j t jt |
| building | Verbundindex |
| bvnumber | BV042967504 |
| classification_rvk | QP 600 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)302407175 (DE-599)BVBBV042967504 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:00Z |
| institution | BVB |
| isbn | 9780470399309 0470399309 |
| language | English |
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| spelling | Trout, Jack Verfasser aut In search of the obvious the antidote for today's marketing mess Jack Trout Hoboken, N.J. John Wiley & Sons ©2008 1 Online-Ressource (xv, 208 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 195-197) and index In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:. Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of pr BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Advertising / Brand name products fast Marketing fast Wirtschaft Marketing Advertising Brand name products Erscheint auch als Druck-Ausgabe, Hardcover 0-470-28859-0 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-28859-7 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=258686 Aggregator Volltext |
| spellingShingle | Trout, Jack In search of the obvious the antidote for today's marketing mess BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Advertising / Brand name products fast Marketing fast Wirtschaft Marketing Advertising Brand name products |
| title | In search of the obvious the antidote for today's marketing mess |
| title_auth | In search of the obvious the antidote for today's marketing mess |
| title_exact_search | In search of the obvious the antidote for today's marketing mess |
| title_full | In search of the obvious the antidote for today's marketing mess Jack Trout |
| title_fullStr | In search of the obvious the antidote for today's marketing mess Jack Trout |
| title_full_unstemmed | In search of the obvious the antidote for today's marketing mess Jack Trout |
| title_short | In search of the obvious |
| title_sort | in search of the obvious the antidote for today s marketing mess |
| title_sub | the antidote for today's marketing mess |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Advertising / Brand name products fast Marketing fast Wirtschaft Marketing Advertising Brand name products |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Advertising / Brand name products Marketing Wirtschaft Advertising Brand name products |
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