Tactical transparency: how leaders can leverage social media to maximize value and build their brand
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco, CA
Jossey-Bass
©2009
|
| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | "IABC, International Association of Business Communicators." Includes bibliographical references (pages 277-281) and index Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT. While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The au |
| Physical Description: | 1 Online-Ressource (xiv, 297 pages) |
| ISBN: | 9780470399378 0470399376 9780470293706 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042967453 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2009 |||| o||u| ||||||eng d | ||
| 020 | |a 9780470399378 |c electronic bk. |9 978-0-470-39937-8 | ||
| 020 | |a 0470399376 |c electronic bk. |9 0-470-39937-6 | ||
| 020 | |a 9780470293706 |9 978-0-470-29370-6 | ||
| 035 | |a (OCoLC)310184007 | ||
| 035 | |a (DE-599)BVBBV042967453 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.8/02 |2 22 | |
| 100 | 1 | |a Holtz, Shel |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Tactical transparency |b how leaders can leverage social media to maximize value and build their brand |c Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| 246 | 1 | 3 | |a Leverage social media to maximize value |
| 250 | |a 1st ed | ||
| 264 | 1 | |a San Francisco, CA |b Jossey-Bass |c ©2009 | |
| 300 | |a 1 Online-Ressource (xiv, 297 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a "IABC, International Association of Business Communicators." | ||
| 500 | |a Includes bibliographical references (pages 277-281) and index | ||
| 500 | |a Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT. | ||
| 500 | |a While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The au | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Interactive marketing | |
| 650 | 4 | |a Business communication |x Blogs | |
| 650 | 4 | |a Internet marketing |x Management | |
| 700 | 1 | |a Havens, John C. |e Sonstige |4 oth | |
| 710 | 2 | |a International Association of Business Communicators |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-470-29370-5 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=254126 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA |a ZDB-4-EBU | ||
| 940 | 1 | |q FAW_PDA_EBA | |
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028393321 | ||
Record in the Search Index
| _version_ | 1804175294722998272 |
|---|---|
| any_adam_object | |
| author | Holtz, Shel |
| author_facet | Holtz, Shel |
| author_role | aut |
| author_sort | Holtz, Shel |
| author_variant | s h sh |
| building | Verbundindex |
| bvnumber | BV042967453 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)310184007 (DE-599)BVBBV042967453 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03185nmm a2200529zc 4500</leader><controlfield tag="001">BV042967453</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2009 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470399378</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-470-39937-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470399376</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-470-39937-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470293706</subfield><subfield code="9">978-0-470-29370-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)310184007</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042967453</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Holtz, Shel</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Tactical transparency</subfield><subfield code="b">how leaders can leverage social media to maximize value and build their brand</subfield><subfield code="c">Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Leverage social media to maximize value</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">San Francisco, CA</subfield><subfield code="b">Jossey-Bass</subfield><subfield code="c">©2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xiv, 297 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"IABC, International Association of Business Communicators."</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 277-281) and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The au</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Green Business</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Interactive marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business communication</subfield><subfield code="x">Blogs</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Havens, John C.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">International Association of Business Communicators</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-470-29370-5</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=254126</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FAW_PDA_EBA</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028393321</subfield></datafield></record></collection> |
| id | DE-604.BV042967453 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:00Z |
| institution | BVB |
| isbn | 9780470399378 0470399376 9780470293706 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028393321 |
| oclc_num | 310184007 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xiv, 297 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBU FAW_PDA_EBA FLA_PDA_EBU |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Jossey-Bass |
| record_format | marc |
| spelling | Holtz, Shel Verfasser aut Tactical transparency how leaders can leverage social media to maximize value and build their brand Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson Leverage social media to maximize value 1st ed San Francisco, CA Jossey-Bass ©2009 1 Online-Ressource (xiv, 297 pages) txt rdacontent c rdamedia cr rdacarrier "IABC, International Association of Business Communicators." Includes bibliographical references (pages 277-281) and index Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT. While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The au BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Customer relations Management Social media Interactive marketing Business communication Blogs Internet marketing Management Havens, John C. Sonstige oth International Association of Business Communicators Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-470-29370-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=254126 Aggregator Volltext |
| spellingShingle | Holtz, Shel Tactical transparency how leaders can leverage social media to maximize value and build their brand BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Customer relations Management Social media Interactive marketing Business communication Blogs Internet marketing Management |
| title | Tactical transparency how leaders can leverage social media to maximize value and build their brand |
| title_alt | Leverage social media to maximize value |
| title_auth | Tactical transparency how leaders can leverage social media to maximize value and build their brand |
| title_exact_search | Tactical transparency how leaders can leverage social media to maximize value and build their brand |
| title_full | Tactical transparency how leaders can leverage social media to maximize value and build their brand Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| title_fullStr | Tactical transparency how leaders can leverage social media to maximize value and build their brand Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| title_full_unstemmed | Tactical transparency how leaders can leverage social media to maximize value and build their brand Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| title_short | Tactical transparency |
| title_sort | tactical transparency how leaders can leverage social media to maximize value and build their brand |
| title_sub | how leaders can leverage social media to maximize value and build their brand |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Customer relations Management Social media Interactive marketing Business communication Blogs Internet marketing Management |
| topic_facet | BUSINESS & ECONOMICS / Green Business Wirtschaft Customer relations Management Social media Interactive marketing Business communication Blogs Internet marketing Management |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=254126 |
| work_keys_str_mv | AT holtzshel tacticaltransparencyhowleaderscanleveragesocialmediatomaximizevalueandbuildtheirbrand AT havensjohnc tacticaltransparencyhowleaderscanleveragesocialmediatomaximizevalueandbuildtheirbrand AT internationalassociationofbusinesscommunicators tacticaltransparencyhowleaderscanleveragesocialmediatomaximizevalueandbuildtheirbrand AT holtzshel leveragesocialmediatomaximizevalue AT havensjohnc leveragesocialmediatomaximizevalue AT internationalassociationofbusinesscommunicators leveragesocialmediatomaximizevalue |