Tactical transparency: how leaders can leverage social media to maximize value and build their brand
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco, CA
Jossey-Bass
©2009
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | "IABC, International Association of Business Communicators." Includes bibliographical references (pages 277-281) and index Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT. While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The au |
| Beschreibung: | 1 Online-Ressource (xiv, 297 pages) |
| ISBN: | 9780470399378 0470399376 9780470293706 |
Internformat
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| 245 | 1 | 0 | |a Tactical transparency |b how leaders can leverage social media to maximize value and build their brand |c Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| 246 | 1 | 3 | |a Leverage social media to maximize value |
| 250 | |a 1st ed | ||
| 264 | 1 | |a San Francisco, CA |b Jossey-Bass |c ©2009 | |
| 300 | |a 1 Online-Ressource (xiv, 297 pages) | ||
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| 500 | |a "IABC, International Association of Business Communicators." | ||
| 500 | |a Includes bibliographical references (pages 277-281) and index | ||
| 500 | |a Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT. | ||
| 500 | |a While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The au | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Interactive marketing | |
| 650 | 4 | |a Business communication |x Blogs | |
| 650 | 4 | |a Internet marketing |x Management | |
| 700 | 1 | |a Havens, John C. |e Sonstige |4 oth | |
| 710 | 2 | |a International Association of Business Communicators |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| author | Holtz, Shel |
| author_facet | Holtz, Shel |
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| author_sort | Holtz, Shel |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:00Z |
| institution | BVB |
| isbn | 9780470399378 0470399376 9780470293706 |
| language | English |
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| spelling | Holtz, Shel Verfasser aut Tactical transparency how leaders can leverage social media to maximize value and build their brand Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson Leverage social media to maximize value 1st ed San Francisco, CA Jossey-Bass ©2009 1 Online-Ressource (xiv, 297 pages) txt rdacontent c rdamedia cr rdacarrier "IABC, International Association of Business Communicators." Includes bibliographical references (pages 277-281) and index Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT. While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The au BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Customer relations Management Social media Interactive marketing Business communication Blogs Internet marketing Management Havens, John C. Sonstige oth International Association of Business Communicators Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-470-29370-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=254126 Aggregator Volltext |
| spellingShingle | Holtz, Shel Tactical transparency how leaders can leverage social media to maximize value and build their brand BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Customer relations Management Social media Interactive marketing Business communication Blogs Internet marketing Management |
| title | Tactical transparency how leaders can leverage social media to maximize value and build their brand |
| title_alt | Leverage social media to maximize value |
| title_auth | Tactical transparency how leaders can leverage social media to maximize value and build their brand |
| title_exact_search | Tactical transparency how leaders can leverage social media to maximize value and build their brand |
| title_full | Tactical transparency how leaders can leverage social media to maximize value and build their brand Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| title_fullStr | Tactical transparency how leaders can leverage social media to maximize value and build their brand Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| title_full_unstemmed | Tactical transparency how leaders can leverage social media to maximize value and build their brand Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| title_short | Tactical transparency |
| title_sort | tactical transparency how leaders can leverage social media to maximize value and build their brand |
| title_sub | how leaders can leverage social media to maximize value and build their brand |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Customer relations Management Social media Interactive marketing Business communication Blogs Internet marketing Management |
| topic_facet | BUSINESS & ECONOMICS / Green Business Wirtschaft Customer relations Management Social media Interactive marketing Business communication Blogs Internet marketing Management |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=254126 |
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