The discourse of classified advertising: exploring the nature of linguistic simplicity
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Oxford University Press
1996
|
| Schriftenreihe: | Oxford studies in sociolinguistics
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (p. 193-203) and index 1 Theoretical issues; 2 Situating the corpus; 3 Syntactic elaboration; 4 Conventionalization; 5 Functional variation; 6 Classified advertising in its linguistic context; Appendix A: Summary of features of linguistic simplification; Appendix B: Corpus selection criteria; Appendix C: Glossary of abbreviations; Appendix D: Test of editorial interference in Recycler ads; Notes; References; Index Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that an |
| Beschreibung: | 1 Online-Ressource (xv, 208 p.) |
| ISBN: | 1423740475 9781423740476 1602560773 9781602560772 9780195100327 0195100328 |
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| 245 | 1 | 0 | |a The discourse of classified advertising |b exploring the nature of linguistic simplicity |c Paul Bruthiaux |
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| 490 | 0 | |a Oxford studies in sociolinguistics | |
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| 500 | |a Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that an | ||
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Datensatz im Suchindex
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| author | Bruthiaux, Paul |
| author_facet | Bruthiaux, Paul |
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| author_sort | Bruthiaux, Paul |
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| building | Verbundindex |
| bvnumber | BV042967321 |
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| ctrlnum | (OCoLC)228136432 (DE-599)BVBBV042967321 |
| dewey-full | 659.13/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/2 |
| dewey-search | 659.13/2 |
| dewey-sort | 3659.13 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Bruthiaux, Paul Verfasser aut The discourse of classified advertising exploring the nature of linguistic simplicity Paul Bruthiaux New York Oxford University Press 1996 1 Online-Ressource (xv, 208 p.) txt rdacontent c rdamedia cr rdacarrier Oxford studies in sociolinguistics Includes bibliographical references (p. 193-203) and index 1 Theoretical issues; 2 Situating the corpus; 3 Syntactic elaboration; 4 Conventionalization; 5 Functional variation; 6 Classified advertising in its linguistic context; Appendix A: Summary of features of linguistic simplification; Appendix B: Corpus selection criteria; Appendix C: Glossary of abbreviations; Appendix D: Test of editorial interference in Recycler ads; Notes; References; Index Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that an BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising, Classified fast Advertising / Language fast English language / Usage fast Englisch Wirtschaft Advertising Language Advertising, Classified English language Usage Englisch (DE-588)4014777-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Englisch (DE-588)4014777-0 s Werbesprache (DE-588)4065535-0 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=143915 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bruthiaux, Paul The discourse of classified advertising exploring the nature of linguistic simplicity BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising, Classified fast Advertising / Language fast English language / Usage fast Englisch Wirtschaft Advertising Language Advertising, Classified English language Usage Englisch (DE-588)4014777-0 gnd Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4014777-0 (DE-588)4065535-0 |
| title | The discourse of classified advertising exploring the nature of linguistic simplicity |
| title_auth | The discourse of classified advertising exploring the nature of linguistic simplicity |
| title_exact_search | The discourse of classified advertising exploring the nature of linguistic simplicity |
| title_full | The discourse of classified advertising exploring the nature of linguistic simplicity Paul Bruthiaux |
| title_fullStr | The discourse of classified advertising exploring the nature of linguistic simplicity Paul Bruthiaux |
| title_full_unstemmed | The discourse of classified advertising exploring the nature of linguistic simplicity Paul Bruthiaux |
| title_short | The discourse of classified advertising |
| title_sort | the discourse of classified advertising exploring the nature of linguistic simplicity |
| title_sub | exploring the nature of linguistic simplicity |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising, Classified fast Advertising / Language fast English language / Usage fast Englisch Wirtschaft Advertising Language Advertising, Classified English language Usage Englisch (DE-588)4014777-0 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising, Classified Advertising / Language English language / Usage Englisch Wirtschaft Advertising Language English language Usage Werbesprache |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=143915 |
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