Managing product development:
Gespeichert in:
Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York Oxford University Press 1996
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references and index
Contributors; 1. Introduction: Managing Product Development; I. Broad Perspectives of Product Development; 2. New Product Development Effectiveness: A Triadic Comparison in the Information-Technology Industry; 3. The Social Bases of Industrial Innovation and Product Development; 4. International Product Development of Japanese Firms: Product Group Coherence and Internal Isomorphism Matrix; II. Automobile Development; 5. Strategy, Structure, and Performance in Product Development: Observations from the Auto Industry; 6. External Integration in Product Development
This book brings together the work of leading international researchers in the field of product innovation and development and provides a comprehensive range of studies in successful product development in different industries. It will be indispensable reading for academics in the field of innovation and technology management, and for professionals in industry responsible for product development
Beschreibung:1 Online-Ressource (x, 306 p.)
ISBN:1423737628
9781423737629
1601298722
9781601298720
9780195074383
0195074386
1280441534
9781280441530

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