Event management: how to apply best practices to small scale events
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Damm, Sven (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hamburg Diplomica Verlag 2012
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Cover title
Includes bibliographical references
Introduction and overview -- Literature review -- Methodlogy -- Findings -- Discussion -- Conclusion -- References -- Appendices 1-5
Publisher's description: Event management is a ubiquitous word in modern society. The word is used for small business breakfasts, large corporate shows and also for big international sport events, such as the Olympic Games. We all have an idea of what management is, but what is an event? This question and the theories behind the dynamic event industry are summarized in this book. Ultimately, the book combines a range of differing views about best practice and recommended behaviours; it identifies and recommends an event management model that potentially enables small-scale event managers to fully develop the potential of such events. The book reduces the gap between theory and practice and the framework of best practices can be applied to significantly improve the quality of managing similar events in the future
Beschreibung:1 Online-Ressource (v, 129 p.)
ISBN:9783842801301
3842801300
9783842851306
3842851308

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