Lead with a story: a guide to crafting business narratives that captivate, convince, and inspire
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM, American Management Association
©2012
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Why tell stories? -- Set a vision for the future -- Set goals and build commitment -- Lead change -- Make recommendations stick -- Define customer service success and failure -- Structure of a story -- Define the culture -- Establish values -- Encourage collaboration and build relationships -- Value diversity and inclusion -- Set policy without rules -- Keep it real -- Stylistic elements -- Inspire and motivate -- Build courage -- Help others find passion for their work -- Appeal to emotion -- The element of surprise -- Teach important lessons -- Provide coaching and feedback -- Demonstrate problem solving -- Help everyone understand the customer -- Metaphors and analogies -- Delegate authority and give permission -- Encourage innovation and creativity -- Sales is everyone's job -- Earn respect on day one -- Recast your audience into the story -- Getting started Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (viii, 280 pages) |
| ISBN: | 9780814420317 0814420311 9781621984702 1621984702 9780814420300 0814420303 |
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| 245 | 1 | 0 | |a Lead with a story |b a guide to crafting business narratives that captivate, convince, and inspire |c Paul Smith |
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| 500 | |a Why tell stories? -- Set a vision for the future -- Set goals and build commitment -- Lead change -- Make recommendations stick -- Define customer service success and failure -- Structure of a story -- Define the culture -- Establish values -- Encourage collaboration and build relationships -- Value diversity and inclusion -- Set policy without rules -- Keep it real -- Stylistic elements -- Inspire and motivate -- Build courage -- Help others find passion for their work -- Appeal to emotion -- The element of surprise -- Teach important lessons -- Provide coaching and feedback -- Demonstrate problem solving -- Help everyone understand the customer -- Metaphors and analogies -- Delegate authority and give permission -- Encourage innovation and creativity -- Sales is everyone's job -- Earn respect on day one -- Recast your audience into the story -- Getting started | ||
| 500 | |a Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Business Communication / General |2 bisacsh | |
| 650 | 7 | |a Communication in management |2 fast | |
| 650 | 7 | |a Leadership |2 fast | |
| 650 | 7 | |a Organizational behavior |2 fast | |
| 650 | 7 | |a Storytelling |2 fast | |
| 650 | 4 | |a Führung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Communication in management | |
| 650 | 4 | |a Storytelling | |
| 650 | 4 | |a Leadership | |
| 650 | 4 | |a Organizational behavior | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Smith, Paul |
| author_facet | Smith, Paul |
| author_role | aut |
| author_sort | Smith, Paul |
| author_variant | p s ps |
| building | Verbundindex |
| bvnumber | BV042967256 |
| collection | ZDB-4-EBU |
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| dewey-full | 658.4/5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/5 |
| dewey-search | 658.4/5 |
| dewey-sort | 3658.4 15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042967256 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:00Z |
| institution | BVB |
| isbn | 9780814420317 0814420311 9781621984702 1621984702 9780814420300 0814420303 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028393124 |
| oclc_num | 808215656 |
| open_access_boolean | |
| physical | 1 Online-Ressource (viii, 280 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | AMACOM, American Management Association |
| record_format | marc |
| spelling | Smith, Paul Verfasser aut Lead with a story a guide to crafting business narratives that captivate, convince, and inspire Paul Smith New York AMACOM, American Management Association ©2012 1 Online-Ressource (viii, 280 pages) txt rdacontent c rdamedia cr rdacarrier Why tell stories? -- Set a vision for the future -- Set goals and build commitment -- Lead change -- Make recommendations stick -- Define customer service success and failure -- Structure of a story -- Define the culture -- Establish values -- Encourage collaboration and build relationships -- Value diversity and inclusion -- Set policy without rules -- Keep it real -- Stylistic elements -- Inspire and motivate -- Build courage -- Help others find passion for their work -- Appeal to emotion -- The element of surprise -- Teach important lessons -- Provide coaching and feedback -- Demonstrate problem solving -- Help everyone understand the customer -- Metaphors and analogies -- Delegate authority and give permission -- Encourage innovation and creativity -- Sales is everyone's job -- Earn respect on day one -- Recast your audience into the story -- Getting started Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect Includes bibliographical references and index BUSINESS & ECONOMICS / Business Communication / General bisacsh Communication in management fast Leadership fast Organizational behavior fast Storytelling fast Führung Wirtschaft Communication in management Storytelling Leadership Organizational behavior http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477627 Aggregator Volltext |
| spellingShingle | Smith, Paul Lead with a story a guide to crafting business narratives that captivate, convince, and inspire BUSINESS & ECONOMICS / Business Communication / General bisacsh Communication in management fast Leadership fast Organizational behavior fast Storytelling fast Führung Wirtschaft Communication in management Storytelling Leadership Organizational behavior |
| title | Lead with a story a guide to crafting business narratives that captivate, convince, and inspire |
| title_auth | Lead with a story a guide to crafting business narratives that captivate, convince, and inspire |
| title_exact_search | Lead with a story a guide to crafting business narratives that captivate, convince, and inspire |
| title_full | Lead with a story a guide to crafting business narratives that captivate, convince, and inspire Paul Smith |
| title_fullStr | Lead with a story a guide to crafting business narratives that captivate, convince, and inspire Paul Smith |
| title_full_unstemmed | Lead with a story a guide to crafting business narratives that captivate, convince, and inspire Paul Smith |
| title_short | Lead with a story |
| title_sort | lead with a story a guide to crafting business narratives that captivate convince and inspire |
| title_sub | a guide to crafting business narratives that captivate, convince, and inspire |
| topic | BUSINESS & ECONOMICS / Business Communication / General bisacsh Communication in management fast Leadership fast Organizational behavior fast Storytelling fast Führung Wirtschaft Communication in management Storytelling Leadership Organizational behavior |
| topic_facet | BUSINESS & ECONOMICS / Business Communication / General Communication in management Leadership Organizational behavior Storytelling Führung Wirtschaft |
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