Getting to innovation: how asking the right questions generates the great ideas your company needs
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: VanGundy, Arthur B. 1946-2009 (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York AMACOM c2007
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references (p. 261-264) and index
Framing innovation framing : an overview -- Question banks : understanding the strategic terrain -- Challenge banks : generating innovation challenge questions -- How to write and evaluate innovation challenge questions -- Constructing conceptual maps for innovation challenges -- How to conduct innovation challenges -- Idea management and creativity software -- A crash course in generating creative ideas : individual methods -- A crash course in generating creative ideas : group methods -- Tips for designing and facilitating brainstorming retreats -- Evaluating and selecting ideas -- Implementing ideas
This book allows readers to discover: how to write positioning and rationale statements for each challenge; how to link together multiple objectives in priority frameworks; the top 10 techniques for generating creative ideas; tips for designing and running brainstorming retreats; and, advice on how to select the best ideas from the many that have been generated
Beschreibung:1 Online-Ressource (xvii, 270 p.)
ISBN:9780814400906
0814400906
9780814408988
0814408982
1281126640
9781281126641

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