The contrarian effect: why it pays (big) to take typical sales advice and do the opposite
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
©2008
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Schlagworte: | |
Online-Zugang: | Volltext |
Beschreibung: | Includes bibliographical references (pages 151-153) and index From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today |
Beschreibung: | 1 Online-Ressource (x, 165 pages) |
ISBN: | 9780470399354 047039935X |
Internformat
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245 | 1 | 0 | |a The contrarian effect |b why it pays (big) to take typical sales advice and do the opposite |c Michael Port and Elizabeth Marshall |
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336 | |b txt |2 rdacontent | ||
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500 | |a Includes bibliographical references (pages 151-153) and index | ||
500 | |a From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing | ||
500 | |a Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today | ||
650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
650 | 7 | |a Marketing |2 fast | |
650 | 7 | |a Sales management |2 fast | |
650 | 7 | |a Selling |2 fast | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Selling | |
650 | 4 | |a Sales management | |
650 | 4 | |a Marketing | |
700 | 1 | |a Marshall, Elizabeth |e Sonstige |4 oth | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-470-23790-8 |
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Datensatz im Suchindex
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any_adam_object | |
author | Port, Michael |
author_facet | Port, Michael |
author_role | aut |
author_sort | Port, Michael |
author_variant | m p mp |
building | Verbundindex |
bvnumber | BV042967042 |
collection | ZDB-4-EBA ZDB-4-EBU |
ctrlnum | (OCoLC)647764535 (DE-599)BVBBV042967042 |
dewey-full | 658.8/02 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/02 |
dewey-search | 658.8/02 |
dewey-sort | 3658.8 12 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | DE-604.BV042967042 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:14:00Z |
institution | BVB |
isbn | 9780470399354 047039935X |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028392909 |
oclc_num | 647764535 |
open_access_boolean | |
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owner_facet | DE-1046 DE-1047 |
physical | 1 Online-Ressource (x, 165 pages) |
psigel | ZDB-4-EBA ZDB-4-EBU FAW_PDA_EBA FLA_PDA_EBU |
publishDate | 2008 |
publishDateSearch | 2008 |
publishDateSort | 2008 |
publisher | John Wiley & Sons |
record_format | marc |
spelling | Port, Michael Verfasser aut The contrarian effect why it pays (big) to take typical sales advice and do the opposite Michael Port and Elizabeth Marshall Hoboken, N.J. John Wiley & Sons ©2008 1 Online-Ressource (x, 165 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 151-153) and index From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Sales management fast Selling fast Wirtschaft Selling Sales management Marketing Marshall, Elizabeth Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-23790-8 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-23790-2 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=244382 Aggregator Volltext |
spellingShingle | Port, Michael The contrarian effect why it pays (big) to take typical sales advice and do the opposite BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Sales management fast Selling fast Wirtschaft Selling Sales management Marketing |
title | The contrarian effect why it pays (big) to take typical sales advice and do the opposite |
title_auth | The contrarian effect why it pays (big) to take typical sales advice and do the opposite |
title_exact_search | The contrarian effect why it pays (big) to take typical sales advice and do the opposite |
title_full | The contrarian effect why it pays (big) to take typical sales advice and do the opposite Michael Port and Elizabeth Marshall |
title_fullStr | The contrarian effect why it pays (big) to take typical sales advice and do the opposite Michael Port and Elizabeth Marshall |
title_full_unstemmed | The contrarian effect why it pays (big) to take typical sales advice and do the opposite Michael Port and Elizabeth Marshall |
title_short | The contrarian effect |
title_sort | the contrarian effect why it pays big to take typical sales advice and do the opposite |
title_sub | why it pays (big) to take typical sales advice and do the opposite |
topic | BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Sales management fast Selling fast Wirtschaft Selling Sales management Marketing |
topic_facet | BUSINESS & ECONOMICS / Green Business Marketing Sales management Selling Wirtschaft |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=244382 |
work_keys_str_mv | AT portmichael thecontrarianeffectwhyitpaysbigtotaketypicalsalesadviceanddotheopposite AT marshallelizabeth thecontrarianeffectwhyitpaysbigtotaketypicalsalesadviceanddotheopposite |