The tall lady with the iceberg: the power of metaphors to sell, persuade & explain anything to anyone
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Chiron Associates
2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants, CEOs, and even the president of the U.S. are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphor in all its forms?visual language?solves that problem. Join the ranks of five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. Learn how to weave the magic of metaphor into your business arguments to: sell an idea, vaporize objections, clear up confusion, wow an audience, shake up indifference, inspire action, close a sale, make your point. Packed with more than two-hundred-and-fifty examples from contemporary business, politics, and media, The Tall Lady with the Iceberg provides a unique Four-Step Model to show anyone easily and quickly how to become a master of metaphor |
| Beschreibung: | 1 Online-Ressource (207 p. :) |
| ISBN: | 9780976279488 0976279487 9780976279471 0976279479 9780976279419 097627941X 9780976279440 |
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| 245 | 1 | 0 | |a The tall lady with the iceberg |b the power of metaphors to sell, persuade & explain anything to anyone |c Anne Miller |
| 264 | 1 | |a New York |b Chiron Associates |c 2012 | |
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| 500 | |a Includes bibliographical references | ||
| 500 | |a Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants, CEOs, and even the president of the U.S. are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphor in all its forms?visual language?solves that problem. Join the ranks of five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. Learn how to weave the magic of metaphor into your business arguments to: sell an idea, vaporize objections, clear up confusion, wow an audience, shake up indifference, inspire action, close a sale, make your point. Packed with more than two-hundred-and-fifty examples from contemporary business, politics, and media, The Tall Lady with the Iceberg provides a unique Four-Step Model to show anyone easily and quickly how to become a master of metaphor | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
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| 650 | 4 | |a Metaphor | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Miller, Anne |
| author_facet | Miller, Anne |
| author_role | aut |
| author_sort | Miller, Anne |
| author_variant | a m am |
| building | Verbundindex |
| bvnumber | BV042966968 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)823741659 (DE-599)BVBBV042966968 |
| dewey-full | 658.85 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.85 |
| dewey-search | 658.85 |
| dewey-sort | 3658.85 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042966968 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:59Z |
| institution | BVB |
| isbn | 9780976279488 0976279487 9780976279471 0976279479 9780976279419 097627941X 9780976279440 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028392834 |
| oclc_num | 823741659 |
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| physical | 1 Online-Ressource (207 p. :) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2012 |
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| publishDateSort | 2012 |
| publisher | Chiron Associates |
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| spelling | Miller, Anne Verfasser aut The tall lady with the iceberg the power of metaphors to sell, persuade & explain anything to anyone Anne Miller New York Chiron Associates 2012 1 Online-Ressource (207 p. :) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants, CEOs, and even the president of the U.S. are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphor in all its forms?visual language?solves that problem. Join the ranks of five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. Learn how to weave the magic of metaphor into your business arguments to: sell an idea, vaporize objections, clear up confusion, wow an audience, shake up indifference, inspire action, close a sale, make your point. Packed with more than two-hundred-and-fifty examples from contemporary business, politics, and media, The Tall Lady with the Iceberg provides a unique Four-Step Model to show anyone easily and quickly how to become a master of metaphor BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Business communication fast Metaphor fast Selling fast Wirtschaft Selling Metaphor Business communication Miller, Anne Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=502761 Aggregator Volltext |
| spellingShingle | Miller, Anne The tall lady with the iceberg the power of metaphors to sell, persuade & explain anything to anyone BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Business communication fast Metaphor fast Selling fast Wirtschaft Selling Metaphor Business communication |
| title | The tall lady with the iceberg the power of metaphors to sell, persuade & explain anything to anyone |
| title_auth | The tall lady with the iceberg the power of metaphors to sell, persuade & explain anything to anyone |
| title_exact_search | The tall lady with the iceberg the power of metaphors to sell, persuade & explain anything to anyone |
| title_full | The tall lady with the iceberg the power of metaphors to sell, persuade & explain anything to anyone Anne Miller |
| title_fullStr | The tall lady with the iceberg the power of metaphors to sell, persuade & explain anything to anyone Anne Miller |
| title_full_unstemmed | The tall lady with the iceberg the power of metaphors to sell, persuade & explain anything to anyone Anne Miller |
| title_short | The tall lady with the iceberg |
| title_sort | the tall lady with the iceberg the power of metaphors to sell persuade explain anything to anyone |
| title_sub | the power of metaphors to sell, persuade & explain anything to anyone |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Business communication fast Metaphor fast Selling fast Wirtschaft Selling Metaphor Business communication |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling / General Business communication Metaphor Selling Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=502761 |
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