The Corporate Creative: Tips and Tactics for Thriving as an In-House Designer
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Bibliographische Detailangaben
1. Verfasser: Epstein, Andy (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: F+W Media 2010
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Online-Zugang:Volltext
Beschreibung:Cover; Copyright; Acknowledgments; About the Author; Table of Contents; Prologue; Introduction; Chapter 1: The Nuts & Bolts that Hold the In-House Team Together; Chapter 2: Herding Cats: Client Management Made Easy; Chapter 3: The Marketing Imperative: Sell Like Hell; Chapter 4: It's All About You; Chapter 5: Can You Hear Me Now? Communication is Key; Chapter 6: The Master Plan: Intrapreneurialism; Chapter 7: The In-House Strategy, In Conclusion; Epilogue; Index
What Is a Corporate Creative?There is no unique branch of design known as in-house design, nor skills possessed solely by in-house designers. The corporate creative is a designer who simply works in an in-house environment. While there are benefits to working in a corporate environment (access to more resources, greater security, better benefits, more regular hours and camaraderie), in-house designers also have to deal with many frustrating and demoralizing challenges. This book focuses on key strategies and tactics to help you establish yourself and your team as powerful players in your compan
Beschreibung:1 Online-Ressource (226 pages)
ISBN:9781440309397
1440309396

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