The politics of shopping: what consumers learn about identity, globalization, and social change
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Bibliographische Detailangaben
1. Verfasser: Jubas, Kaela (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Walnut Creek, Calif. Left Coast Press c2010
Schriftenreihe:International Institute for Qualitative Methodology series
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Description based on print version record
Includes bibliographical references and index
This revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described "radical" shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity-all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintuitive cultural theory, Jubas's study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry. --From publisher's description
Beschreibung:1 Online-Ressource
ISBN:1598746677
9781598746679
9781598746662
1598746669

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