Advertising on trial: consumer activism and corporate public relations in the 1930s
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Urbana, Ill.
University of Illinois Press
c2006
|
| Schriftenreihe: | History of communication
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index Rise of a corporate culture -- - Advertising challenged -- - Drive for federal advertising regulation, 1933-1935 -- - Consumer movement divided -- - Defining the consumer agenda -- - Legislative closure -- - Red baiting the consumer movement -- - Key players -- - Legislative developments, 1933-38 |
| Beschreibung: | 1 Online-Ressource (xviii, 290 p.) |
| ISBN: | 9780252092589 0252092589 9780252030598 0252030591 9780252072994 0252072995 |
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| 490 | 0 | |a History of communication | |
| 500 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Rise of a corporate culture -- - Advertising challenged -- - Drive for federal advertising regulation, 1933-1935 -- - Consumer movement divided -- - Defining the consumer agenda -- - Legislative closure -- - Red baiting the consumer movement -- - Key players -- - Legislative developments, 1933-38 | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Stole, Inger L. |
| author_facet | Stole, Inger L. |
| author_role | aut |
| author_sort | Stole, Inger L. |
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| dewey-full | 659.1/0973/09043 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/0973/09043 |
| dewey-search | 659.1/0973/09043 |
| dewey-sort | 3659.1 3973 49043 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:59Z |
| institution | BVB |
| isbn | 9780252092589 0252092589 9780252030598 0252030591 9780252072994 0252072995 |
| language | English |
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| publishDate | 2006 |
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| publisher | University of Illinois Press |
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| series2 | History of communication |
| spelling | Stole, Inger L. Verfasser aut Advertising on trial consumer activism and corporate public relations in the 1930s Inger L. Stole Consumer activism and corporate public relations in the 1930s Urbana, Ill. University of Illinois Press c2006 1 Online-Ressource (xviii, 290 p.) txt rdacontent c rdamedia cr rdacarrier History of communication Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index Rise of a corporate culture -- - Advertising challenged -- - Drive for federal advertising regulation, 1933-1935 -- - Consumer movement divided -- - Defining the consumer agenda -- - Legislative closure -- - Red baiting the consumer movement -- - Key players -- - Legislative developments, 1933-38 Kundenbindung swd Werbung swd BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Corporations / Public relations fast Kundenbindung gnd Werbung gnd Geschichte Wirtschaft Advertising United States History Corporations Public relations United States USA http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=569778 Aggregator Volltext |
| spellingShingle | Stole, Inger L. Advertising on trial consumer activism and corporate public relations in the 1930s Kundenbindung swd Werbung swd BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Corporations / Public relations fast Kundenbindung gnd Werbung gnd Geschichte Wirtschaft Advertising United States History Corporations Public relations United States |
| title | Advertising on trial consumer activism and corporate public relations in the 1930s |
| title_alt | Consumer activism and corporate public relations in the 1930s |
| title_auth | Advertising on trial consumer activism and corporate public relations in the 1930s |
| title_exact_search | Advertising on trial consumer activism and corporate public relations in the 1930s |
| title_full | Advertising on trial consumer activism and corporate public relations in the 1930s Inger L. Stole |
| title_fullStr | Advertising on trial consumer activism and corporate public relations in the 1930s Inger L. Stole |
| title_full_unstemmed | Advertising on trial consumer activism and corporate public relations in the 1930s Inger L. Stole |
| title_short | Advertising on trial |
| title_sort | advertising on trial consumer activism and corporate public relations in the 1930s |
| title_sub | consumer activism and corporate public relations in the 1930s |
| topic | Kundenbindung swd Werbung swd BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Corporations / Public relations fast Kundenbindung gnd Werbung gnd Geschichte Wirtschaft Advertising United States History Corporations Public relations United States |
| topic_facet | Kundenbindung Werbung BUSINESS & ECONOMICS / Advertising & Promotion Advertising Corporations / Public relations Geschichte Wirtschaft Advertising United States History Corporations Public relations United States USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=569778 |
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