Innovation and marketing in the video game industry: avoiding the performance trap
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham [Surrey, England]
Gower
©2010
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Introduction -- 1. Shigeru Miyamoto and the Art of Donkey Kong -- 2. Nintendo's Dark Age -- 3. PlayStation Dreams -- 4. Xbox Empire -- 5. The Brain Age: Handheld Consoles and their Impact on Adult Gamers -- 6 Rings of Death -- 7. The PlayStation 3: Sony's "Supercomputer" -- 8. Blu-Rays and Netflix: Defining "the Ultimate High-Definition Experience" -- 9. The Wii Revolution -- 10. Game Development and the Rise of Casual Games -- 11. Guitar Hero Nation -- Conclusion -- Epilogue "Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers"--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xiv, 262 pages) |
| ISBN: | 9780566091681 0566091682 0566091674 |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Introduction -- 1. Shigeru Miyamoto and the Art of Donkey Kong -- 2. Nintendo's Dark Age -- 3. PlayStation Dreams -- 4. Xbox Empire -- 5. The Brain Age: Handheld Consoles and their Impact on Adult Gamers -- 6 Rings of Death -- 7. The PlayStation 3: Sony's "Supercomputer" -- 8. Blu-Rays and Netflix: Defining "the Ultimate High-Definition Experience" -- 9. The Wii Revolution -- 10. Game Development and the Rise of Casual Games -- 11. Guitar Hero Nation -- Conclusion -- Epilogue | ||
| 500 | |a "Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. | ||
| 500 | |a Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. | ||
| 500 | |a In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers"--Provided by publisher | ||
| 650 | 7 | |a GAMES / Video & Electronic |2 bisacsh | |
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| 650 | 4 | |a Video games industry | |
| 650 | 4 | |a Video games |x Marketing | |
| 700 | 1 | |a Barczak, Gloria |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Wesley, David T. A. |
| author_facet | Wesley, David T. A. |
| author_role | aut |
| author_sort | Wesley, David T. A. |
| author_variant | d t a w dta dtaw |
| building | Verbundindex |
| bvnumber | BV042966877 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)649909015 (DE-599)BVBBV042966877 |
| dewey-full | 794.8068/8 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 794 - Indoor games of skill |
| dewey-raw | 794.8068/8 |
| dewey-search | 794.8068/8 |
| dewey-sort | 3794.8068 18 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:59Z |
| institution | BVB |
| isbn | 9780566091681 0566091682 0566091674 |
| language | English |
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| spelling | Wesley, David T. A. Verfasser aut Innovation and marketing in the video game industry avoiding the performance trap David Wesley and Gloria Barczak Farnham [Surrey, England] Gower ©2010 1 Online-Ressource (xiv, 262 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction -- 1. Shigeru Miyamoto and the Art of Donkey Kong -- 2. Nintendo's Dark Age -- 3. PlayStation Dreams -- 4. Xbox Empire -- 5. The Brain Age: Handheld Consoles and their Impact on Adult Gamers -- 6 Rings of Death -- 7. The PlayStation 3: Sony's "Supercomputer" -- 8. Blu-Rays and Netflix: Defining "the Ultimate High-Definition Experience" -- 9. The Wii Revolution -- 10. Game Development and the Rise of Casual Games -- 11. Guitar Hero Nation -- Conclusion -- Epilogue "Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers"--Provided by publisher GAMES / Video & Electronic bisacsh Video games industry fast Video games / Marketing fast Video games industry Video games Marketing Barczak, Gloria Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-566-09167-4 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=389100 Aggregator Volltext |
| spellingShingle | Wesley, David T. A. Innovation and marketing in the video game industry avoiding the performance trap GAMES / Video & Electronic bisacsh Video games industry fast Video games / Marketing fast Video games industry Video games Marketing |
| title | Innovation and marketing in the video game industry avoiding the performance trap |
| title_auth | Innovation and marketing in the video game industry avoiding the performance trap |
| title_exact_search | Innovation and marketing in the video game industry avoiding the performance trap |
| title_full | Innovation and marketing in the video game industry avoiding the performance trap David Wesley and Gloria Barczak |
| title_fullStr | Innovation and marketing in the video game industry avoiding the performance trap David Wesley and Gloria Barczak |
| title_full_unstemmed | Innovation and marketing in the video game industry avoiding the performance trap David Wesley and Gloria Barczak |
| title_short | Innovation and marketing in the video game industry |
| title_sort | innovation and marketing in the video game industry avoiding the performance trap |
| title_sub | avoiding the performance trap |
| topic | GAMES / Video & Electronic bisacsh Video games industry fast Video games / Marketing fast Video games industry Video games Marketing |
| topic_facet | GAMES / Video & Electronic Video games industry Video games / Marketing Video games Marketing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=389100 |
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