ROI of $ocial media: how to improve the return on your social marketing investment
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
John Wiley & Sons (Asia)
©2011
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (page 279) and index Section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Social Media" is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study". (Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick). "We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, "ROI of Social Media" is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience". (Jeremiah Owyang, Partner, Altimeter Group). ""The ROI of Social Media" is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics; this book has it all. "The ROI of Social Media" will be the dog-eared book that sits on the corner of your desk used to prove many a point". (John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified) |
| Beschreibung: | 1 Online-Ressource (xviii, 289 pages) |
| ISBN: | 9780470827444 0470827440 0470827432 9780470827437 9780470827413 0470827416 9780470827420 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042966833 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2011 |||| o||u| ||||||eng d | ||
| 020 | |a 9780470827444 |9 978-0-470-82744-4 | ||
| 020 | |a 0470827440 |9 0-470-82744-0 | ||
| 020 | |a 0470827432 |9 0-470-82743-2 | ||
| 020 | |a 9780470827437 |9 978-0-470-82743-7 | ||
| 020 | |a 9780470827413 |9 978-0-470-82741-3 | ||
| 020 | |a 0470827416 |9 0-470-82741-6 | ||
| 020 | |a 9780470827420 |9 978-0-470-82742-0 | ||
| 035 | |a (OCoLC)747426559 | ||
| 035 | |a (DE-599)BVBBV042966833 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.802 |2 22 | |
| 100 | 1 | |a Powell, Guy R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a ROI of $ocial media |b how to improve the return on your social marketing investment |c Guy Powell, Steven Groves, Jerry Dimos |
| 246 | 1 | 3 | |a ROI of social media |
| 246 | 1 | 3 | |a Return of investment of social media |
| 264 | 1 | |a Singapore |b John Wiley & Sons (Asia) |c ©2011 | |
| 300 | |a 1 Online-Ressource (xviii, 289 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (page 279) and index | ||
| 500 | |a Section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? | ||
| 500 | |a How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Social Media" is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study". (Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick). "We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, "ROI of Social Media" is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience". (Jeremiah Owyang, Partner, Altimeter Group). ""The ROI of Social Media" is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics; this book has it all. "The ROI of Social Media" will be the dog-eared book that sits on the corner of your desk used to prove many a point". (John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified) | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media |x Marketing | |
| 650 | 4 | |a Social media |x Economic aspects | |
| 650 | 4 | |a Online social networks |x Economic aspects | |
| 650 | 4 | |a Social marketing | |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Website |0 (DE-588)4596172-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Suchmaschine |0 (DE-588)4423007-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Ranking |0 (DE-588)4307945-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Return on Investment |0 (DE-588)4049628-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbesserung |0 (DE-588)4309013-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | 1 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 3 | |a Return on Investment |0 (DE-588)4049628-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 1 | 1 | |a Website |0 (DE-588)4596172-4 |D s |
| 689 | 1 | 2 | |a Verbesserung |0 (DE-588)4309013-8 |D s |
| 689 | 1 | 3 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Suchmaschine |0 (DE-588)4423007-2 |D s |
| 689 | 2 | 1 | |a Website |0 (DE-588)4596172-4 |D s |
| 689 | 2 | 2 | |a Ranking |0 (DE-588)4307945-3 |D s |
| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a Groves, Steven |e Sonstige |4 oth | |
| 700 | 1 | |a Dimos, Jerry |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359881 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA |a ZDB-4-EBU | ||
| 940 | 1 | |q FAW_PDA_EBA | |
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028392700 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804175293522378752 |
|---|---|
| any_adam_object | |
| author | Powell, Guy R. |
| author_facet | Powell, Guy R. |
| author_role | aut |
| author_sort | Powell, Guy R. |
| author_variant | g r p gr grp |
| building | Verbundindex |
| bvnumber | BV042966833 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)747426559 (DE-599)BVBBV042966833 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05242nmm a2200841zc 4500</leader><controlfield tag="001">BV042966833</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2011 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470827444</subfield><subfield code="9">978-0-470-82744-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470827440</subfield><subfield code="9">0-470-82744-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470827432</subfield><subfield code="9">0-470-82743-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470827437</subfield><subfield code="9">978-0-470-82743-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470827413</subfield><subfield code="9">978-0-470-82741-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470827416</subfield><subfield code="9">0-470-82741-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470827420</subfield><subfield code="9">978-0-470-82742-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)747426559</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042966833</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.802</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Powell, Guy R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">ROI of $ocial media</subfield><subfield code="b">how to improve the return on your social marketing investment</subfield><subfield code="c">Guy Powell, Steven Groves, Jerry Dimos</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">ROI of social media</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Return of investment of social media</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Singapore</subfield><subfield code="b">John Wiley & Sons (Asia)</subfield><subfield code="c">©2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xviii, 289 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (page 279) and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Social Media" is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study". (Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick). "We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, "ROI of Social Media" is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience". (Jeremiah Owyang, Partner, Altimeter Group). ""The ROI of Social Media" is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics; this book has it all. "The ROI of Social Media" will be the dog-eared book that sits on the corner of your desk used to prove many a point". (John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified)</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Green Business</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online social networks</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Website</subfield><subfield code="0">(DE-588)4596172-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziales Netzwerk</subfield><subfield code="0">(DE-588)4055762-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Suchmaschine</subfield><subfield code="0">(DE-588)4423007-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Ranking</subfield><subfield code="0">(DE-588)4307945-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Return on Investment</subfield><subfield code="0">(DE-588)4049628-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbesserung</subfield><subfield code="0">(DE-588)4309013-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Soziales Netzwerk</subfield><subfield code="0">(DE-588)4055762-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Return on Investment</subfield><subfield code="0">(DE-588)4049628-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Website</subfield><subfield code="0">(DE-588)4596172-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Verbesserung</subfield><subfield code="0">(DE-588)4309013-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Suchmaschine</subfield><subfield code="0">(DE-588)4423007-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Website</subfield><subfield code="0">(DE-588)4596172-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Ranking</subfield><subfield code="0">(DE-588)4307945-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Groves, Steven</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dimos, Jerry</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359881</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FAW_PDA_EBA</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028392700</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV042966833 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:59Z |
| institution | BVB |
| isbn | 9780470827444 0470827440 0470827432 9780470827437 9780470827413 0470827416 9780470827420 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028392700 |
| oclc_num | 747426559 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xviii, 289 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBU FAW_PDA_EBA FLA_PDA_EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | John Wiley & Sons (Asia) |
| record_format | marc |
| spelling | Powell, Guy R. Verfasser aut ROI of $ocial media how to improve the return on your social marketing investment Guy Powell, Steven Groves, Jerry Dimos ROI of social media Return of investment of social media Singapore John Wiley & Sons (Asia) ©2011 1 Online-Ressource (xviii, 289 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (page 279) and index Section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Social Media" is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study". (Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick). "We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, "ROI of Social Media" is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience". (Jeremiah Owyang, Partner, Altimeter Group). ""The ROI of Social Media" is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics; this book has it all. "The ROI of Social Media" will be the dog-eared book that sits on the corner of your desk used to prove many a point". (John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified) BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Internet marketing Social media Marketing Social media Economic aspects Online social networks Economic aspects Social marketing Social Media (DE-588)4639271-3 gnd rswk-swf Website (DE-588)4596172-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Suchmaschine (DE-588)4423007-2 gnd rswk-swf Ranking (DE-588)4307945-3 gnd rswk-swf Return on Investment (DE-588)4049628-4 gnd rswk-swf Verbesserung (DE-588)4309013-8 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Social Media (DE-588)4639271-3 s Soziales Netzwerk (DE-588)4055762-5 s Marketing (DE-588)4037589-4 s Return on Investment (DE-588)4049628-4 s 1\p DE-604 Electronic Commerce (DE-588)4592128-3 s Website (DE-588)4596172-4 s Verbesserung (DE-588)4309013-8 s DE-604 Suchmaschine (DE-588)4423007-2 s Ranking (DE-588)4307945-3 s Groves, Steven Sonstige oth Dimos, Jerry Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359881 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Powell, Guy R. ROI of $ocial media how to improve the return on your social marketing investment BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Internet marketing Social media Marketing Social media Economic aspects Online social networks Economic aspects Social marketing Social Media (DE-588)4639271-3 gnd Website (DE-588)4596172-4 gnd Marketing (DE-588)4037589-4 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Suchmaschine (DE-588)4423007-2 gnd Ranking (DE-588)4307945-3 gnd Return on Investment (DE-588)4049628-4 gnd Verbesserung (DE-588)4309013-8 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4596172-4 (DE-588)4037589-4 (DE-588)4055762-5 (DE-588)4423007-2 (DE-588)4307945-3 (DE-588)4049628-4 (DE-588)4309013-8 (DE-588)4592128-3 |
| title | ROI of $ocial media how to improve the return on your social marketing investment |
| title_alt | ROI of social media Return of investment of social media |
| title_auth | ROI of $ocial media how to improve the return on your social marketing investment |
| title_exact_search | ROI of $ocial media how to improve the return on your social marketing investment |
| title_full | ROI of $ocial media how to improve the return on your social marketing investment Guy Powell, Steven Groves, Jerry Dimos |
| title_fullStr | ROI of $ocial media how to improve the return on your social marketing investment Guy Powell, Steven Groves, Jerry Dimos |
| title_full_unstemmed | ROI of $ocial media how to improve the return on your social marketing investment Guy Powell, Steven Groves, Jerry Dimos |
| title_short | ROI of $ocial media |
| title_sort | roi of ocial media how to improve the return on your social marketing investment |
| title_sub | how to improve the return on your social marketing investment |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Internet marketing Social media Marketing Social media Economic aspects Online social networks Economic aspects Social marketing Social Media (DE-588)4639271-3 gnd Website (DE-588)4596172-4 gnd Marketing (DE-588)4037589-4 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Suchmaschine (DE-588)4423007-2 gnd Ranking (DE-588)4307945-3 gnd Return on Investment (DE-588)4049628-4 gnd Verbesserung (DE-588)4309013-8 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Green Business Wirtschaft Internet marketing Social media Marketing Social media Economic aspects Online social networks Economic aspects Social marketing Social Media Website Marketing Soziales Netzwerk Suchmaschine Ranking Return on Investment Verbesserung Electronic Commerce |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359881 |
| work_keys_str_mv | AT powellguyr roiofocialmediahowtoimprovethereturnonyoursocialmarketinginvestment AT grovessteven roiofocialmediahowtoimprovethereturnonyoursocialmarketinginvestment AT dimosjerry roiofocialmediahowtoimprovethereturnonyoursocialmarketinginvestment AT powellguyr roiofsocialmedia AT grovessteven roiofsocialmedia AT dimosjerry roiofsocialmedia AT powellguyr returnofinvestmentofsocialmedia AT grovessteven returnofinvestmentofsocialmedia AT dimosjerry returnofinvestmentofsocialmedia |