Pricing and revenue optimization:
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Phillips, Robert L., (Robert Lewis) (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Stanford, Calif. Stanford Business Books 2005
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references (p. [337]-343) and index
Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance
"This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager."--Jacket
Beschreibung:1 Online-Ressource (xii, 355 p.)
ISBN:9780804781640
0804781648
0804746982
9780804746984

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