Join the conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
©2007
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | "Published simultaneously in Canada.". - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives |
| Beschreibung: | 1 Online-Ressource (xix, 300 pages) |
| ISBN: | 9780470187869 0470187867 |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test | ||
| 500 | |a With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
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| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
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| 650 | 7 | |a Consommateurs / Attitudes |2 ram | |
| 650 | 7 | |a Marketing stratégique |2 ram | |
| 650 | 4 | |a Markedsføring | |
| 650 | 4 | |a Kunderelationer | |
| 650 | 4 | |a Virksomhedens kommunikation | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Business communication | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Marketing | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Jaffe, Joseph |
| author_facet | Jaffe, Joseph |
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| author_sort | Jaffe, Joseph |
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| building | Verbundindex |
| bvnumber | BV042966478 |
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| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:13:59Z |
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| isbn | 9780470187869 0470187867 |
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| spelling | Jaffe, Joseph Verfasser aut Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe Hoboken, N.J. John Wiley & Sons ©2007 1 Online-Ressource (xix, 300 pages) txt rdacontent c rdamedia cr rdacarrier "Published simultaneously in Canada.". - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives BUSINESS & ECONOMICS / Marketing / Research bisacsh Business communication fast Customer relations fast Marketing fast Relationship marketing fast Consommateurs / Attitudes ram Marketing stratégique ram Markedsføring Kunderelationer Virksomhedens kommunikation Wirtschaft Customer relations Business communication Relationship marketing Marketing Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Kundenbindung (DE-588)4384508-3 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-13732-1 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-13732-0 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225598 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jaffe, Joseph Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership BUSINESS & ECONOMICS / Marketing / Research bisacsh Business communication fast Customer relations fast Marketing fast Relationship marketing fast Consommateurs / Attitudes ram Marketing stratégique ram Markedsføring Kunderelationer Virksomhedens kommunikation Wirtschaft Customer relations Business communication Relationship marketing Marketing Kundenbindung (DE-588)4384508-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
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| title | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership |
| title_auth | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership |
| title_exact_search | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership |
| title_full | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe |
| title_fullStr | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe |
| title_full_unstemmed | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe |
| title_short | Join the conversation |
| title_sort | join the conversation how to engage marketing weary consumers with the power of community dialogue and partnership |
| title_sub | how to engage marketing-weary consumers with the power of community, dialogue, and partnership |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Business communication fast Customer relations fast Marketing fast Relationship marketing fast Consommateurs / Attitudes ram Marketing stratégique ram Markedsføring Kunderelationer Virksomhedens kommunikation Wirtschaft Customer relations Business communication Relationship marketing Marketing Kundenbindung (DE-588)4384508-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Business communication Customer relations Marketing Relationship marketing Consommateurs / Attitudes Marketing stratégique Markedsføring Kunderelationer Virksomhedens kommunikation Wirtschaft Kundenbindung Kundenmanagement |
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