Survival Math for Marketers:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks
SAGE Publications
2002
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Cover; Contents; Preface; Chapter 1 -- Your Credibility; Chapter 2 -- Figures Never Lie, but Liars Figure; Chapter 3 -- Making a (Financial) Statement; Chapter 4 -- Organizations, Measurement, and Standards; Chapter 5 -- An Economics Excursion; Chapter 6 -- Pricing and Profitability; Chapter 7 -- Costs and Profitability; Chapter 8 -- Strategy: Breakeven and Profitability; Chapter 9 -- Cash; Chapter 10 -- Budgets; Chapter 11 -- Just Look at the ""Sadistics""; Appendix A: A Summary of Nonmagic Formulae; Appendix B: Sample Chart of Accounts; About the Author This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for stud |
| Beschreibung: | 1 Online-Ressource (145 pages) |
| ISBN: | 9781452245652 1452245657 |
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| 500 | |a This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for stud | ||
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Datensatz im Suchindex
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:58Z |
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| isbn | 9781452245652 1452245657 |
| language | English |
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| spelling | Weiglin, Peter C. Verfasser aut Survival Math for Marketers Thousand Oaks SAGE Publications 2002 1 Online-Ressource (145 pages) txt rdacontent c rdamedia cr rdacarrier Cover; Contents; Preface; Chapter 1 -- Your Credibility; Chapter 2 -- Figures Never Lie, but Liars Figure; Chapter 3 -- Making a (Financial) Statement; Chapter 4 -- Organizations, Measurement, and Standards; Chapter 5 -- An Economics Excursion; Chapter 6 -- Pricing and Profitability; Chapter 7 -- Costs and Profitability; Chapter 8 -- Strategy: Breakeven and Profitability; Chapter 9 -- Cash; Chapter 10 -- Budgets; Chapter 11 -- Just Look at the ""Sadistics""; Appendix A: A Summary of Nonmagic Formulae; Appendix B: Sample Chart of Accounts; About the Author This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for stud BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Mathematics fast Mathematik Wirtschaft Marketing Mathematics http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=772834 Aggregator Volltext |
| spellingShingle | Weiglin, Peter C. Survival Math for Marketers BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Mathematics fast Mathematik Wirtschaft Marketing Mathematics |
| title | Survival Math for Marketers |
| title_auth | Survival Math for Marketers |
| title_exact_search | Survival Math for Marketers |
| title_full | Survival Math for Marketers |
| title_fullStr | Survival Math for Marketers |
| title_full_unstemmed | Survival Math for Marketers |
| title_short | Survival Math for Marketers |
| title_sort | survival math for marketers |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Mathematics fast Mathematik Wirtschaft Marketing Mathematics |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing / Mathematics Mathematik Wirtschaft Marketing Mathematics |
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