Automotive Management: Navigating the next decade of auto industry transformation
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Diehlmann, Jens (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: München De Gruyter 2013
Ausgabe:2nd ed
Schlagworte:
Online-Zugang:Volltext
Beschreibung:The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management
Beschreibung:1 Online-Ressource (265 pages)
ISBN:9783486736168
3486736167

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen