The buying brain: secrets for selling to the subconscious mind
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
©2010
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k |
| Beschreibung: | 1 Online-Ressource (xii, 252 pages) |
| ISBN: | 9780470646786 0470646780 9780470646847 0470646845 9780470601778 0470601779 |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future | ||
| 500 | |a If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Pradeep, A. K. |
| author_facet | Pradeep, A. K. |
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| author_sort | Pradeep, A. K. |
| author_variant | a k p ak akp |
| building | Verbundindex |
| bvnumber | BV042966284 |
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| indexdate | 2024-07-10T07:13:58Z |
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| isbn | 9780470646786 0470646780 9780470646847 0470646845 9780470601778 0470601779 |
| language | English |
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| spelling | Pradeep, A. K. Verfasser aut The buying brain secrets for selling to the subconscious mind A.K. Pradeep Hoboken, N.J. Wiley ©2010 1 Online-Ressource (xii, 252 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k Marketing Psychological aspects Shopping Business BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Marketing / Psychological aspects fast Neuromarketing fast Shopping / Psychological aspects fast Psychologie Wirtschaft Neuromarketing Consumer behavior Shopping Psychological aspects Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Neuromarketing (DE-588)7601901-9 gnd rswk-swf Neuromarketing (DE-588)7601901-9 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=335334 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pradeep, A. K. The buying brain secrets for selling to the subconscious mind Marketing Psychological aspects Shopping Business BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Marketing / Psychological aspects fast Neuromarketing fast Shopping / Psychological aspects fast Psychologie Wirtschaft Neuromarketing Consumer behavior Shopping Psychological aspects Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Neuromarketing (DE-588)7601901-9 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)7601901-9 |
| title | The buying brain secrets for selling to the subconscious mind |
| title_auth | The buying brain secrets for selling to the subconscious mind |
| title_exact_search | The buying brain secrets for selling to the subconscious mind |
| title_full | The buying brain secrets for selling to the subconscious mind A.K. Pradeep |
| title_fullStr | The buying brain secrets for selling to the subconscious mind A.K. Pradeep |
| title_full_unstemmed | The buying brain secrets for selling to the subconscious mind A.K. Pradeep |
| title_short | The buying brain |
| title_sort | the buying brain secrets for selling to the subconscious mind |
| title_sub | secrets for selling to the subconscious mind |
| topic | Marketing Psychological aspects Shopping Business BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Marketing / Psychological aspects fast Neuromarketing fast Shopping / Psychological aspects fast Psychologie Wirtschaft Neuromarketing Consumer behavior Shopping Psychological aspects Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Neuromarketing (DE-588)7601901-9 gnd |
| topic_facet | Marketing Psychological aspects Shopping Business BUSINESS & ECONOMICS / Consumer Behavior Consumer behavior Marketing / Psychological aspects Neuromarketing Shopping / Psychological aspects Psychologie Wirtschaft Shopping Psychological aspects Marketing Psychological aspects Verbraucherverhalten |
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