Optimizing corporate portfolio management: aligning investment proposals with organizational strategy
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Bibliographische Detailangaben
1. Verfasser: Sanwal, Anand K. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken, N.J. John Wiley & Sons c2007
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references and index
Overview of corporate portfolio management -- Why is CPM important? -- Framework for CPM success -- What should be considered an investment? -- Mismanaging your corporate investment portfolio : the seven (and a half) deadly sins -- Bringing CPM to your organization -- Four-step roadmap to CPM success -- Techniques and tools to optimize your corporate portfolio -- Applying CPM to functional areas within the organization -- Information technology -- Innovation/research and development -- Marketing/advertising and promotion -- Capital budgeting and capital expenditure -- Sales force -- Case studies -- American Express -- TransUnion -- Hewlett-Packard -- Cisco Systems -- State of Oregon Department of Human Services -- Appendix: Useful tools, frameworks, and practices to enable CPM -- Personnel survey : understanding current company practices and attitudes toward CPM -- HP's strategic financial analysis curriculum outline -- Useful information (diagrams, exhibits, and text) for building your CPM business case
Beschreibung:1 Online-Ressource (xxvii, 190 p.)
ISBN:9780470149607
0470149604

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