The future of pharma: evolutionary threats and opportunities
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Bibliographische Detailangaben
1. Verfasser: Smith, Brian D., (Brian David) (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Farnham, Surrey Gower c2011
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references and index
Whither pharma? The world's most important industry at a fork in the road -- Universal acid. A way to understand the complex, adaptive pharmaceutical industry -- An evolving social environment -- An evolving technological environment -- The evolution of the pharmaceutical industry -- The speciation of pharma. The new business models that will transform the industry -- Sex, forced moves and good tricks. What new capabilities will be needed to survive and thrive in the future of pharma? -- Flat, focussed tribes. Organizational structures in the future of pharma -- Gales of creative destruction. The turmoil ahead of the pharmaceutical industry
Beschreibung:1 Online-Ressource (vi, 194 p.)
ISBN:9781409430322
1409430324

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