Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage
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Bibliographische Detailangaben
1. Verfasser: Esty, Daniel C. 1959- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New Haven [Conn.] Yale University Press 2006
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references (p. 321-348) and index
Introduction : The environmental lens -- pt. 1. Preparing for a new world -- 1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world -- 2. Natural drivers of the Green Wave : environmental problems and how they shape markets -- 3. Who's behind the Green Wave? : stakeholders and the power they wield -- pt. 2. Strategies for building Eco-Advantage -- 4. Managing the downside : green-to-gold plays to reduce cost and risk -- 5. Building the upside : green-to-gold plays to drive revenues and create intangible value -- pt. 3. What WaveRiders do -- 6. The Eco-Advantage mindset : looking through an environmental lens -- 7. Eco-tracking : understanding your company's environmental "footprint" -- 8. Redesigning your world : designing for the environment and "greening" the supply chain -- 9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship -- pt. 4. Putting it all together -- 10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage -- 11. Taking action : execution for sustained competitive advantage -- 12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans -- Appendix 1. Additional resources -- Appendix 2. Methodological overview -- Appendix 3. Most relevant tools for each green-to-gold play
This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corp
Beschreibung:1 Online-Ressource (xv, 366 p.)
ISBN:9780300134988
0300134983
1281734632
9781281734631

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