The copywriting sourcebook: how to write better copy, faster--for everything from ads to websites
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Marshall Cavendish Business
2010
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index Includes bibliographical references and index Headline -- Sales letter -- Case study -- Press release -- Product brochure -- Press ad -- Presentation -- E-zine -- Corporate brochure -- Email -- Adword -- Article -- Web page -- Endpiece |
| Beschreibung: | 1 Online-Ressource (214 pages) |
| ISBN: | 9789814312134 9814312134 9780462099743 0462099741 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042965773 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2010 |||| o||u| ||||||eng d | ||
| 020 | |a 9789814312134 |c electronic bk. |9 978-981-4312-13-4 | ||
| 020 | |a 9814312134 |c electronic bk. |9 981-4312-13-4 | ||
| 020 | |a 9780462099743 |9 978-0-462-09974-3 | ||
| 020 | |a 0462099741 |9 0-462-09974-1 | ||
| 035 | |a (OCoLC)612435124 | ||
| 035 | |a (DE-599)BVBBV042965773 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.13/2 |2 22 | |
| 100 | 1 | |a Maslen, Andy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The copywriting sourcebook |b how to write better copy, faster--for everything from ads to websites |c Andy Maslen |
| 264 | 1 | |a London |b Marshall Cavendish Business |c 2010 | |
| 300 | |a 1 Online-Ressource (214 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Headline -- Sales letter -- Case study -- Press release -- Product brochure -- Press ad -- Presentation -- E-zine -- Corporate brochure -- Email -- Adword -- Article -- Web page -- Endpiece | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising copy |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising copy | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=315020 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBU | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028391641 | ||
Datensatz im Suchindex
| _version_ | 1804175291460878336 |
|---|---|
| any_adam_object | |
| author | Maslen, Andy |
| author_facet | Maslen, Andy |
| author_role | aut |
| author_sort | Maslen, Andy |
| author_variant | a m am |
| building | Verbundindex |
| bvnumber | BV042965773 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)612435124 (DE-599)BVBBV042965773 |
| dewey-full | 659.13/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/2 |
| dewey-search | 659.13/2 |
| dewey-sort | 3659.13 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01624nmm a2200409zc 4500</leader><controlfield tag="001">BV042965773</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2010 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789814312134</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-981-4312-13-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9814312134</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">981-4312-13-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780462099743</subfield><subfield code="9">978-0-462-09974-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0462099741</subfield><subfield code="9">0-462-09974-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)612435124</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042965773</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.13/2</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Maslen, Andy</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The copywriting sourcebook</subfield><subfield code="b">how to write better copy, faster--for everything from ads to websites</subfield><subfield code="c">Andy Maslen</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Marshall Cavendish Business</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (214 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Headline -- Sales letter -- Case study -- Press release -- Product brochure -- Press ad -- Presentation -- E-zine -- Corporate brochure -- Email -- Adword -- Article -- Web page -- Endpiece</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising copy</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising copy</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=315020</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028391641</subfield></datafield></record></collection> |
| id | DE-604.BV042965773 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:57Z |
| institution | BVB |
| isbn | 9789814312134 9814312134 9780462099743 0462099741 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028391641 |
| oclc_num | 612435124 |
| open_access_boolean | |
| physical | 1 Online-Ressource (214 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Marshall Cavendish Business |
| record_format | marc |
| spelling | Maslen, Andy Verfasser aut The copywriting sourcebook how to write better copy, faster--for everything from ads to websites Andy Maslen London Marshall Cavendish Business 2010 1 Online-Ressource (214 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Includes bibliographical references and index Headline -- Sales letter -- Case study -- Press release -- Product brochure -- Press ad -- Presentation -- E-zine -- Corporate brochure -- Email -- Adword -- Article -- Web page -- Endpiece BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising copy fast Wirtschaft Advertising copy http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=315020 Aggregator Volltext |
| spellingShingle | Maslen, Andy The copywriting sourcebook how to write better copy, faster--for everything from ads to websites BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising copy fast Wirtschaft Advertising copy |
| title | The copywriting sourcebook how to write better copy, faster--for everything from ads to websites |
| title_auth | The copywriting sourcebook how to write better copy, faster--for everything from ads to websites |
| title_exact_search | The copywriting sourcebook how to write better copy, faster--for everything from ads to websites |
| title_full | The copywriting sourcebook how to write better copy, faster--for everything from ads to websites Andy Maslen |
| title_fullStr | The copywriting sourcebook how to write better copy, faster--for everything from ads to websites Andy Maslen |
| title_full_unstemmed | The copywriting sourcebook how to write better copy, faster--for everything from ads to websites Andy Maslen |
| title_short | The copywriting sourcebook |
| title_sort | the copywriting sourcebook how to write better copy faster for everything from ads to websites |
| title_sub | how to write better copy, faster--for everything from ads to websites |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising copy fast Wirtschaft Advertising copy |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising copy Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=315020 |
| work_keys_str_mv | AT maslenandy thecopywritingsourcebookhowtowritebettercopyfasterforeverythingfromadstowebsites |